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Artificial Intelligence and the Future of Web Design

AI can track user engagement with websites, and so ADI can potentially notice and execute design opportunities that humans can’t see.

Bookmark is working on a two-phase plan to this end, the first of which revolves around“tracking and adjusting website sections based on the highest user engagement.”

For example, Kosmayer notes, “a male 18-24 would find different images and videos appealing than a female 25-35 would.

For Bookmark, “The ultimate experience would be, after we ask permission from the website owner, for us to execute design changes on the fly for specific demographics.”

The happy compromise for Kosmayer is, “to have suggestions daily, weekly for customers telling them opportunities they are missing based upon our findings by examining their website compared to others.”

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Design for the Future of Human-Computer Interaction | Peter Smart | Fantasy Interactive

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