AI News, Using Natural Language To Improve Conversion Rates

Using Natural Language To Improve Conversion Rates

Luke Wroblewski, Chief Design Architect at Yahoo, ran some tests on his own mad libs style contact form and saw a 25-40% increase in conversion rate: In the interests of fairness I should also link to this post from software developer Patrick McKenzie arguing these forms don’t work at all!

However, the link to “book an appointment” went to their contact page which had a generic call to action to “contact us.” To improve conversions we tried various things on the page, such as modifying the button, the form fields, the color and size of the header but none of these changes improved conversion rate as much as changing the wording of the header.

The winning page had an altered page header that said “book an appointment” and the form title was also changed to “book an appointment” (both of these were previously “contact us.” While we have seen some improvements from modifying the button to read “book now” instead of “submit” and changing the col our, by far the biggest improvement in conversion rate was simplifying changing the wording of some text.

ABOUT THE AUTHOR Tom Critchlow POPULAR STORIES Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory Google officially increases length of snippets in search results AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting 5

Using Natural Language To Improve Conversion Rates

Luke Wroblewski, Chief Design Architect at Yahoo, ran some tests on his own mad libs style contact form and saw a 25-40% increase in conversion rate: In the interests of fairness I should also link to this post from software developer Patrick McKenzie arguing these forms don’t work at all!

However, the link to “book an appointment” went to their contact page which had a generic call to action to “contact us.” To improve conversions we tried various things on the page, such as modifying the button, the form fields, the color and size of the header but none of these changes improved conversion rate as much as changing the wording of the header.

The winning page had an altered page header that said “book an appointment” and the form title was also changed to “book an appointment” (both of these were previously “contact us.” While we have seen some improvements from modifying the button to read “book now” instead of “submit” and changing the col our, by far the biggest improvement in conversion rate was simplifying changing the wording of some text.

ABOUT THE AUTHOR Tom Critchlow POPULAR STORIES Max Born Google doodle marks 135th birthday of man behind the Born Rule in quantum theory Google officially increases length of snippets in search results AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting 5

8 Indisputable Ways To Increase Web Form Conversions

At the heart of almost every website conversion funnel, lie web forms.

Smart forms use conditional logic to show customized forms to users based on their history of form submissions.

Source Some smart form providers, like Hubspot, allow you to track users that convert on multiple forms and help your segregate them as serious prospects.

In Hubspot’s words, “It allows you to set up iterative forms that enable you to designate which questions appear based on what you already know about a particular lead.

That way, every time a lead fills out a form, you are progressively collecting valuable new information about them while keeping your forms short and easy to complete.” Web forms by Formstack and a few others even provide a “social autofill” feature.

As expected, this form has provided us with a higher number of subscribers (170%), as compared to our past forms that didn’t provide any freebies.

Here’s another instance: H&M clothing brand rewards a 20 percent discount coupon to users that sign up for its email newsletter.

So, if newsletter features like “latest fashion news” and “exclusive offers” aren’t compelling enough for users to sign up, the free discount coupon nudges them to do that.

Which means contest forms are a great way to capture new leads and engage with your audience at the same time.

It’s worth noting that in addition to lead generation, Feedmark used the form to produce user generated content (UGC) as well.

There are various case studies that demonstrate how reducing the number of form fields lead to increased conversions.

However, with small screens and touch enabled keyboards, filling forms on mobile devices proves to be a hassle.

While a contact form will (probably) not be effective with 11 form fields, a lead gen form with the same number of fields might work just fine.

For instance, Tinkoff Bank added a progress bar to its credit card sign up form, which resulted in higher conversions.

For users that would have left a form because of its length, the save feature allows them to complete the form later and, consequently, reduce form exits.

For instance, if your form contains checkboxes or radio buttons, you can place the choices in a single line horizontally.

Schumacher, in their paper titled “Eye Tracking and Usability Testing in Form Layout Evaluation“: They tested 5 different form layouts, as shown below Here’s how they summarized the findings: Observable performance in the form of completion time and accuracy was not affected by the form layout.

However, eye movement and user satisfaction measures pointed to forms 1 and 2 as the most satisfying to the users and least demanding in terms of cognitive processing, and to form 3 as the most efficient in terms of visual scanning.

On the other hand, the study confirmed known concerns about forms 4 and 5, which demonstrated low user satisfaction, low scanning efficiency, and, additionally for form 4, high processing demands.

Wikipedia defines Mad Libs as a phrasal template word game where one player prompts others for a list of words to substitute for blanks in a story.

Just to emphasize the point further, here is a case study by Kalzumeus that reports a 22% decrease in conversions for a form using mad libs style.

Our own archive of A/B testing case studies has ample cases where changes to the CTA button copy have led to a rise in conversion rates.

The Formstack report offers a few pointers on testing your button copy: Keep Your Button Copy Short Formstack has found that the top 10 converting buttons contained two words or less.

How to create a fillable form using Word 2010 and Adobe Acrobat Professional X

Video shows how to create a simple form in Microsoft Word, convert the form to a PDF file, then use Adobe Acrobat Professional X to create a fillable form.

Google Translate Songs with Miley Cyrus

Miley Cyrus and Jimmy take turns singing songs, like Ed Sheeran's "Shape of You," after running the lyrics through Google Translate. Subscribe NOW to The Tonight Show Starring Jimmy Fallon:...

Young Money - Senile ft. Tyga, Nicki Minaj, Lil Wayne

Young Money feat. Tyga, Nicki Minaj, and Lil Wayne - Senile (Explicit)

State Legislatures and ALEC: Last Week Tonight with John Oliver (HBO)

While midterm coverage is largely focused on the parts of Congress that do very little, vital (and bizarre) midterm elections are going unexamined. State legislators pass a lot of bills, and...

Streaming Service Workers: Live Code Session - Supercharged

In this Supercharged Live Code Session, Jake & Surma implement a streaming Service Worker, coding in real time, bugs and all! Whether you are watching live or not, please send in your questions...

Top 10 Post Apocalyptic Currencies More Valuable Than Gold

Subscribe for new videos every day! →10 Reasons Bruce Lee was a Superhuman: Entertaining and educational top 10 lists from TopTenzNet!.

Those Who Walk Away... | Critical Role RPG Show Episode 45

Check out our store for official Critical Role merch: Catch Critical Role live Thursdays at 7PM PT on Alpha and Twitch: Alpha: Twitch:

What Is An Anthimeria?

Htm); Macbeth (1876); De mille (1882) ('antimeria,' 'enallage') dec 9, 2013 anthimeria the swap, conversion, or 'functional shift' of a part speech to another without changing word's form....

Progressive web apps (PWA) - BRK2364

Progressive web apps are one of the hottest things to come to the web platform in years, but how much of it is just hot air? When can you actually start shipping these things? Decades ago!...