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The Complete Guide to Chatbots for Marketing

With such a wide spectrum of interesting use cases to choose from, it’s tough to nail down a specific goal for chatbots.

If your social team finds they can’t keep up with the number of messages on certain networks, you may want to leverage bots on those channels.

Consider your options: Someone coming to your homepage is likely more knowledgeable of your products than someone who gets to one of your blog posts, and your bots need to be programmed accordingly.

Similarly, since demographics differ for each individual social network, someone who visits your page on Facebook is likely not going to be asking the same questions as those that go to your Twitter page.

Think about what questions customers are likely to ask your chatbot, that way you build out the proper flows to guide users to the best possible answer.

If you choose to be more creative and opt for a more marketing-focused experience, evaluate what existing content you have that best supports your goal before creating new content.

Make sure to invite copywriting teams into the process to set clear guidelines and a consistent voice for your chatbot.

After that, the bot mentions this is an exclusive chatroom and compels users to answer the question by mentioning they are getting started on their very own, personalized journey.

Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increases conversation conversion rates.

Use call-to-action buttons to lead consumers to a specific product category or page on your website, to share their experience with a friend on social or directly to the checkout page.

When we continue to interact with the Sprout Social Twitter bot, our social team leverages CTAs to push interested users to the proper pages to find more information.

In order to make sure that all users are finding valuable information, and not getting stuck or frustrated with your experience, make sure to test every single possible interaction.

Just make sure to monitor users as they interact with your bots to make sure there are no leaks in journeys or places individuals consistently get stuck.

If you get lost, or would like to chat with a chatbot expert, don’t hesitate to fill out the form below and someone from our team will be in touch.

32 artificial intelligence companies building a smarter tomorrow

From Google and Amazon to Apple and Microsoft, every major tech company is dedicating resources to breakthroughs in artificial intelligence.

Meanwhile, revolutionary breakthroughs like self-driving cars may not be the norm, but are certainly within reach.  As the big guys scramble to infuse their products with artificial intelligence, other companies are hard at work developing their own intelligent technology and services.

By highlighting only the most relevant and interesting information, businesses can make quicker decisions regardless of the staff's experience with data or analytics.

RELATED ARTICLES20 examples of artificial intelligence shaking up business as usual How AI is changing the banking and finance industries The robots will see you now: How artificial intelligence is revolutionizing healthcare  

Industry: Fintech Location: New York, New York What it does: AlphaSense is an AI-powered search engine designed to help investment firms, banks and Fortune 500 companies find important information within transcripts, filings, news and research. The technology uses artificial intelligence to expand keyword searches for relevant content.

Using non-invasive blood tests, the company’s AI technology recognizes disease-associated patterns, providing earlier cancer detection and better treatment options.

Its LiDAR technology focuses on the most important information in a vehicle’s sightline such as people, other cars and animals, while putting less emphasis on things like the sky, buildings and surrounding vegetation.

By fusing problem solving, learning and memory technologies together, the company can build systems that learn and adapt without human assistance.

Called CARA A.I., the company's tech can search within the language, jurisdiction and citations of a user's uploaded documents and return relevant searches from the database.

Industry: Cloud, Robotics Location: Santa Clara, California What it does: CloudMinds provides cloud robot services for the finance, healthcare, manufacturing, power utilities, public sector and enterprise mobility industries.

Its cloud-based AI uses advanced algorithms, large-scale neural networks and training data to make smarter robots for image and object recognition, natural language processing, speech recognition and more.

The company's 'human-in-the-loop' platform uses human intelligence to train and test machine learning, and has powered AI projects for major companies like Oracle, Ebay SAP and Adobe.

From financial and insurance needs to travel and healthcare, the intelligent products perform duties and answer questions for tech support, billing, scheduling, purchases and policy information.

Industry: Big Data, Software Location: Mountain View, California What it does: Orbital Insight uses geospatial imagery and artificial intelligence to answer questions and gain insights invisible to the naked eye. Using data from satellites, drones, balloons and other aircrafts, the company can provide insights and forecasts to the agriculture and energy industries that normally wouldn’t be available.

Industry: Software Location: San Francisco, California What it does: OpenAI is a nonprofit research company with a mission to create safe artificial general intelligence (AGI). AGI aims to create machines with general purpose intelligence similar to human beings. With a focus on long-term research and transparency, OpenAI hopes to advance AGI safely and responsibly.

Sift uses thousands of data points from around the web to train in detecting fraud patterns. The technology helps payment processors, marketplaces, e-commerce stores and even social networks prevent fraud.

Industry: Software, Healthtech Location: Berkeley, California (US office) What it does: Zebra Medical Vision develops technology for radiology and medical imaging, enhancing the diagnostic abilities of radiologists while maximizing focus on patient care.

These algorithms will ultimately help medical professionals detect high-risk patients earlier and manage growing workloads with more accurate outcomes.

Spanning the agriculture, pharmaceutical and chemical industry, the company enables faster cultivation of microbes through automation software and a huge catalog of physical and digital DNA data.

Ecommerce Statistics for 2019 – Chatbots, Voice, Omni-Channel Marketing

Even with limited capital, it’s easy to set up a business nowadays thanks to ecommerce growth.

With consumers increasingly relying on online shopping — it is estimated that 95% of purchases will be made online by 2040 — ecommerce is opening the doors of opportunity to countless entrepreneurs.

Knowing key ecommerce statistics and facts, from demographics and shopping behavior, to shopping cart abandonment and trends, will provide you with a deeper understanding of what’s going on in ecommerce now — and where it’s headed.

Though women are stereotypically pinned as shoppers, when it comes to online shopping, men dominate the stats, spending 28% more than women shopping online.

The statistics about ecommerce shopping behaviors are incredibly revealing: 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car.

Given the role that booze plays in making online purchases, it should be no surprise to find out that 42% of online shoppers have made a purchase that they regretted, and 21% have accidentally bought something they didn’t want.

Though 48% of online shoppers have overspent or bought something unplanned while shopping online, the purchase path is not straight: 85% of customers start a purchase on one device and finish it on another.

However, it does make the list of the top 10 largest ecommerce markets in the world: Nielsen’s Global Connected Commerce report provides a detailed breakdown of the most lucrative industries by country, with South Korea taking the cake in fashion (77%) and beauty products (66%), as well as non-food household groceries (52%), packaged grocery food (51%) and fresh groceries (37%).

Globally, credit cards are the preferred method of payment, being used in 53% of transactions, followed by digital payment systems (43%) and debit cards (38%).

Amazon is a great example of the expansiveness of B2C options, as it started as an online retailer but eventually branched out into services, such as cloud storage, and paid content, such as apps and media.

With nearly half of American B2B businesses offering their full product line online, it’s no surprise that B2B was expected to generate $7.6 trillion in 2017, dwarfing the B2C market of an estimated $2.4 trillion.

Americans tell an average of 15 people about poor customer service, and 11 people about a good one, which backs up the old adage about bad news spreading faster than good news.

More worrisome for businesses that don’t focus on customer service is that 33% of Americans say they would consider switching companies after having dealt with poor customer service.

However, not all is lost for companies with weak customer service, as it has been found that a moderate increase in customer service can yield an average of an $823 million increase over a 3 year period for a company with $1 billion in annual revenues.

It turns out that an inconvenient return policy deters 80% of shoppers, while 74% of people are likely to switch brands if they find the purchasing process too cumbersome.

For entrepreneurs just starting out, mobile is especially important, as it’s been found that smaller retailers have up to 30% higher mobile conversion rates compared to larger retailers.

It is important to make your mobile shopping experience as easy as possible for users, as 52% of people say they’re less likely to re-engage with a brand when they’ve had a bad mobile experience.

The next thing you’ll need to take care of is streamlining the process, which should include auto filling as much information as you can—anything to make a customer’s life easier and checkout faster.

However, it doesn’t matter if you have to work extra hard to stand out from the crowd, because the costs pay off: mobile shoppers who read product reviews on social media channels show conversion rates of up to 133%, which represents billions of dollars worldwide.

About 70% of shopping carts are abandoned, which occurs when a potential client selects products or services to be bought but never follows through with the check-out process.

More than 60% of consumers who abandoned their carts did so because of shipping costs, while 57% of people who abandon their shopping carts say that they were “window shopping.” One way businesses are reducing the rate of this problem is by sending abandoned shopping cart emails.

Here are some of the most interesting ecommerce statistics we know so far: More than 60% of customers say that they prefer digital self-serve tools, such as websites, apps, or chatbots to answer their simple inquiries.

However, chatbots are much faster, which means that inquiries are being dealt with significantly more quickly, with the average wait time to access a chat session being 45 seconds.

Personalization is the practice of creating a personal experience for each customer through tailored recommendations based on data such as search queries, browsing behavior, purchase history, and geolocation.

study by Common Sense Advisory found that 75% of people want to buy products in their native language and 92.2% prefer to shop and make purchases on sites that price in their local currency.

According to a 2017 survey by Square and Mercury Analytics on US business owners, common channels where brands sell their products and services include: It’s particularly important for your company to target multi-channel shoppers, as they spend three times more than single-channel shoppers.

By understanding the demographics of who is using ecommerce, as well as the trends driving increased revenue for ecommerce companies, it’s possible to start tapping into the multi-trillion dollar marketplace.

Strong estimated growth in ecommerce means that even if your brick-and-mortar business is able to ignore it now, by 2020, you’re going to be struggling if you refuse to adapt to the evolving purchasing behaviors in a world increasingly dependent on mobile devices.

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