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How to Pay Off Debt: 6 Strategies That Work
When it gets out of control — whether from medical bills, shopping sprees, or unexpected emergencies — it becomes an albatross that affects your emotional and physical health.
When you miss a payment, your lender could report it to the credit bureaus — a mistake that can stay on your credit reports for seven years.
If you carry high balances compared to your credit limits on your credit cards from month to month, it will likely have a negative effect on your credit scores — especially if you’re doing it with multiple cards.
Your credit can be negatively affected because the percentage of available credit you’re using — also known as your credit utilization — carries significant weight in calculating your credit scores.
When it does, you can find yourself staring at an overwhelming pile of debt if you didn’t manage your new credit card account the right way.
If you make only the minimum payment on that bill each month, it could take you almost 16 years to pay off your debt — and cost you nearly $7,000 extra in interest (depending on the terms of your agreement).
We recommend using the debt avalanche method since it’s the best way to pay off multiple credit cards when you want to reduce the amount of interest you pay.
With this debt elimination strategy, also known as debt stacking, you’ll pay off your accounts in order from the highest interest rate to the lowest.
Let’s say you have four different debts: To use the debt avalanche method: So, you’ll end up paying off your accounts in this order: The debt avalanche will help you pay less in interest will get you out of debt more quickly.
Many people love this method because it includes a series of small successes at the beginning — which will give you more motivation to pay off the rest of your debt.
There’s also the potential to improve your credit scores more quickly with the debt snowball method, as you lower your credit utilization on individual credit cards sooner and reduce your number of accounts with outstanding balances.
To use the debt snowball method: Using the debt snowball method, you’ll end up paying off your accounts in this order: The debt snowball can be a good fit if you have several small debts to pay off — or if you need motivation to pay off a lot of debt.
It might also be a good approach if you owe outstanding balances on multiple credit cards but can’t qualify for a new balance transfer credit card or low-interest personal loan to consolidate your revolving debt.
If you have an account with a high interest rate, for example, you can transfer its balance to a card with a lower interest rate and spend less money on interest over time.
Since you can use a balance transfer to strategically reduce the interest rate on your highest-interest debt, it can buy you time to focus on the next-highest interest account.
Yet, if you’re in so much credit card debt that you can’t afford to simply write a big check and the debt avalanche method seems too overwhelming or slow to manage, it might be time to consider an alternative approach.
If you use this strategy, remember these key points: There are many places to look for personal loans with a wide variety of rates depending on the lender and your credit history.
Here is a non-exhaustive list of online lenders you may want to consider (and we may earn a commission if you get a loan through one of these links): Debt settlement is another option you can consider when you’re ready to eliminate your credit card debt.
This strategy usually works best for people who (a) are already past-due on their credit card payments and (b) can afford to make large, one-time settlement payments to their creditors.
Debt settlement is a negotiation in which a creditor, like a credit card company or collections agency, agrees to accept a partial payment to satisfy your credit card debt rather than the full balance.
There are two types of personal bankruptcy: Declaring either type of bankruptcy can be a long, expensive process — including attorney and court filing fees — and you shouldn’t take it lightly.
5 of the Best eCommerce Marketing Strategies to Explode Your Sales
It depends on your industry, what you sell, what your potential customers are used to, and in some cases, what regulations prevent you from marketing in a certain manner.
While it is true that you’ll have to experiment to find the right marketing strategy, there are certain strategies that are “timeless”.
These are strategies that have been proven to work for many eCommerce companies in the past, and will continue to work foreseeably in the future.
No matter whether you’re ooh-ing over the latest BuzzFeed post, laughing at a GIF you found on Twitter, or seriously contemplating about your life after a mindblowing personal development article, the Internet IS content.
Content marketing is the process of creating online material (e.g blog posts, videos, infographics, GIFs, images, etc.) that attracts your target audience.
It is not used for selling directly, but as a way to educate potential customers about your product(s), develop thought leadership and raise awareness about your brand.
As founder and CEO Eric Bandholz puts it: We learned that we are very good at uniting a community, at developing industry-leading grooming products, at setting clear guidance for how to use those the products, and providing the tools &
If you take a look at the blog posts on Beardbrand, you’ll find that these are not short, 500-word articles.
The Luxy Hair YouTube channel has over 400 videos teaching their fans how to style, wear and care for their hair and extensions.
These tutorials have become a great marketing channel for Luxy Hair, both as a way to generate traffic, while also building up their brand as a thought leader in the hair products market.
How To Apply It To Your Business One of the biggest reasons content marketing works so well as an eCommerce marketing strategy is because Google loves content.
That means producing content allows you to rank in Google, which in turn can send you traffic on autopilot.
Make the definition yourself, and stick to it.) To begin, think of a word or phrase that best represents what you’re selling.
Of course, you will not be able to create 50,000 pieces of content in one day, so you’ll have to prioritize.
For example, by doing some digging into the list provided, I found this keyword, “best beard products”.
“Best beard products” has a pretty high search volume of 3,200 and a pretty low keyword difficulty of 9.
For example, under the keyword “how to groom a beard”, I can see that there are 2 YouTube videos ranking for this keyword.
Once done, distribute the content to your email list, your social media or to places where your potential customers hang out (like Facebook Groups).
Referral marketing is when you deliberately influence the process of word-of-mouth, whether it is encouraging more sharing, or positioning the sharing to be positive.
Since then, they’ve become one of the leading companies in making and popularizing smart, personal transportation (like electric skateboards.) Not many people know this, but Acton got its start from a successful Kickstarter campaign:
With a referral program in place, Acton gets hundreds of social shares a day, bringing tons of extra traffic and sales:
No matter which solution you choose, there are several components of a referral program you must get right in order to ensure that this eCommerce marketing strategy will work for you.
If you’re selling a product that most people only buy once, give a cash incentive (after all, your customers have no need for a “Get 20% off your next purchase” type of deal.) After you’ve successfully decided on an incentive, the next thing you should get right is your promotion.
With TrustPulse, you can instantly increase trust, conversions, and sales by up to 15% using real-time site activity.
Despite the popularity of social media and chat apps, email still remains the #1 communication channel for many.
People spend 138% more when marketed via email (as compared to those who don’t.) So, what exactly is email marketing?
At its very core, email marketing is simply sending promotional emails to people have given you permission.
For example, you can send an email urging your customers to take advantage of some exclusive, time-sensitive discount, like Huckberry:
How To Apply It To Your Business There are two main parts to email marketing: Of course, before you even begin sending your emails, you’ll have to build your email list.
The Eczema Company is an online store that sells natural skin care, protective clothing and alternative laundry products for people suffering from eczema.
Apps like OptinMonster allow you to display your offer prominently on your site through various mechanisms, like timed pop-ups (pop-ups that appear after a fixed time), exit-intent pop-ups (pop-ups that appear when OptinMonster detects that the visitor is leaving), and percentage-scroll boxes (slide-in popups that appear when a visitor has scrolled a certain percentage of the page).
65% of Instagram users use their feed to look for online shopping inspiration, while also looking to discover new brands.
No matter how captivating the copy, potential customers have to browse the different bikini designs to decide whether to purchase one for themselves.
To do well on Instagram, you’ll have to focus on three pillars: Needless to say, as a visual medium, quality images are the foundation of your Instagram account.
Monday Swimwear knows that their audience loves bikinis and the beach life, so they include lots of photos of them showing off their bikinis at the beach:
To set up the giveaway campaign properly, make sure the competition rules are such that participants have to follow your account and tag their friends.
You can choose to target your ads based on location, age, language, education, life events, interests, behaviours, and so on.
It can be a channel for direct sales, or a supporting tactic for any of the above strategies (for e.g you can send traffic to your blog posts via Facebook ads).
The best method is dependent on a variety of factors (e.g your industry, your audience, your offer, etc.) The “best ads” are often discovered through pure experimentation.
As discussed in the email marketing segment, your “offer” helps your audience answer the question, “what’s in it for me?” In the above example, Purple decided to only focus on one product, the Purple Mattress Protector.
(This is also the reason why Facebook ads are so powerful, as it allows you to drill down in detail on which audiences you want to serve.) In the Purple example, it is obvious that the ad is targeted at mothers.
Keep testing to find the best ad, and keep refreshing your ads so your audience doesn’t develop ad blindness.
Next, check out our guide to creating an eCommerce business plan, and our ultimate guide to eCommerce optimization to make sure you’re making the most of your increased traffic!
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- On 24. september 2021
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