AI News, Singapore Business Review (April artificial intelligence
10 Charts That Will Change Your Perspective Of AI In Marketing
Artificial Intelligence enables marketers to understand sales cycles better, correlating their strategies and spending to sales results.
The best CMOs balance the quant-intensive nature of running marketing with qualitative factors that make a company’s brand and customer experience unique.
With greater insight into how prospects make decisions when, where, and how to buy, CMOs are bringing a new level of intensity into driving outcomes.
The study found that AI enables marketers to increase sales (52%), increase in customer retention (51%), and succeed at new product launches (49%).
The following ten charts provide insights into how AI is transforming marketing: Additional data sources on AI’s use in Marketing: 15 examples of artificial intelligence in marketing, eConsultancy, February 28, 2019 4
Artificial Intelligence for Marketing (complete book) (361 pp., PDF, free, no opt-in) Artificial Intelligence Roundup, eMarketer, May 2018 (15 pp., PDF, free, no opt-in) Digital Intelligence Briefing, Adobe, 2018 (43 pp., PDF, free, no opt-in).
(44 pp., PDF, free, no opt-in) IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment, (11 pp., PDF, free, no opt-in.) In-depth: Artificial Intelligence 2019, Statista Digital Market Outlook, February 2019 (client access reqd).
Hyflux slapped with $78.68M claim from BNP Paribas
'As stated in the 23 April announcement, the company disputes TMM's right to make such claim and is taking appropriate legal steps, including having filed an injunction application against the issuer of the performance bond that guarantees payment of claims by TMM,' Hyflux stated.
Hyflux is in talks with potential white knight Utico, a Middle Eastern private full service utility and developer, which expressed intent over a possible $400m injection after its earlier deal with SM Investments (SMI) fell through.
- On 27. februar 2021
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