AI News, Off The Charts: An Interview with John Foreman, Chief Data Scientist at MailChimp

Off The Charts: An Interview with John Foreman, Chief Data Scientist at MailChimp

Specifically, Excel, SAS, Teradata, and Oracle seem to rule the enterprise where terms like 'business intelligence' are bandied about, whereas R, Python, and Hadoop have a better hold in companies talking data science.

So I asked myself, how would I teach the important techniques of the data science world to folks in the enterprise world?

It's hard to teach machine learning and data mining in R where most tutorials seem to start with 'now load the relevant library that's done all the work for you.'

So I asked myself, how would I teach the important techniques of the data science world to folks in the enterprise world?

We think data literacy is the new computer literacy, meaning we think businesses will eventually come to expect all employees to understand how to represent data and do some sort of analysis.

But I decided to try something a little more applied, so I worked for a professor studying the mathematics of knot-tyingwhich has applications in protein folding and physical cosmology.

Awesome math, not so awesome clients, so I left the government to consult for large enterprises like Coca-Cola, building supply and revenue optimization models.

I believe that the revenue optimization models that companies like Intercontinental Hotels and Royal Caribbean have been building in the enterprise world are great examples of data science before there was data science.

MailChimp sends four hundred million emails a day for customers all across the globe, and we track engagement (opens, clicks, unsubscribes, abuse reports, Google analytics data, e-commerce data, custom triggered events, etc.) on those newsletters to the tune of another hundred million events a day.

Or maybe they'll release an infographic of their aggregate data to prove to their investors that their big data investment was worth it.

That should always be the goal of a good data science team -- leading from the back, giving people the data-driven insight they need to do their work better.

That should always be the goal of a good data science team -- leading from the back, giving people the data-driven insight they need to do their work better.

But at a high level, we try to avoid tracking a lot of ugly metrics like ARPUWe've seen from our competitors that when you track these company-level revenue metrics, you start trying to do good by the metric rather than by your customers.

Rather than assume that all senders and subscribers are the same, the model uses data (what a novel idea!) to figure out when your readership will most likely engage with your content.

recently discussed in a post on the MailChimp blogthe age and browser preference of email addresses from the big free email providers.

For both email providers though, the number one way the readers view email is on the iPhone (for AOL, the AOL Explorer browser still plays a role which is frightening).

6 Awesome MailChimp Automation Hacks – Lead Scored Emails, Pre-Filled Forms & More!

For the last couple of years, I have been running marketing automation campaigns for large corporations and multinational brands that want to take their marketing strategy to the next level.

The work involves advanced clustering and segmentation, automated email flows, social media integration, lead management, and other push and pull mechanisms for personalizing the brand’s marketing to individuals through several touchpoints.

However, it costs a lot of money and time, which makes it too difficult for many companies, especially startups, to adopt such a system and methodology.

have also worked for startups and B2C companies, and I realize that anyone can leverage many advanced marketing automation features by using MailChimp, sometimes in combination with other tools and services.

If you are interested in trying out some new email hacks, put aside your traditional newsletter processes and regular welcome emails for now, and try out my favorite 6 MailChimp automation hacks.

In marketing automation, you always try to segment your leads/users based on how close they are to selecting a product, making a purchase, or upgrading to your premium offering.

For example, you can use A, B, C, D, etc., or, better yet, you can apply descriptive terms like “Prospect,” “Warm,” or “Customer.” The second type is easier for communication and far more descriptive of the status of your leads.

Now that you understand what lead scoring is, the next step is to map each of these scores with specific actions in your website, application, or marketing campaign.

Basically, your model should be based on individual and company demographics (personal interests, gender, age, social networks, etc.) and behavior (registered, visited pricing page, completed order, upgraded to a larger package, etc.).

Assumption: In this example, I assume you already have a MailChimp premium account (starting from $10/month) because of the automation features and that you have created a list and know the basics of MailChimp Automation.

Your model consists of two main factors: Suppose we have a simple campaign, which is triggered every time someone subscribes to our newsletter.

How many times have you received an email from someone that led to a landing page asking you to download their awesome PDF, and then you had to type in your email again before downloading?

Most Marketing Automation Product Managers know that pre-populating people’s data can increase conversions, and it is something they take advantage of by using microsites and personalization engines or other techniques.

They have a cool feature called automatic pre-population that does exactly what we want: a lead completes a form once, and then all additional forms in the future are pre-filled with their data.

(Assuming you have created your MailChimp campaign and your landing page, you’re two steps away.) Step 1: Hide the email behind your page link.

Here is the first step of the hack: instead of just including the link to your landing page, add one parameter for storing the email information, as illustrated in the image below:

Here’s a simple example: What we actually want to do is this: after a lead comes in from the link in the email (“Our Awesome Webinar Title” in our example), we want to have the email information embedded in the URL of the page so we can parse/extract it and pre-populate the form.

If you’re thinking of starting to use Lead Scoring, as I showed you in my first MailChimp hack, you can choose “Merge field value changes” under the “List field data” option.

It’s a fast and cheap experiment, after all :) Now, let me show you how you can use MailChimp with almost any other tool, even if they are not integrated directly, without writing a line of code.

In this email, you may include a special offer (e.g., a really cool PDF) that your fresh user can obtain by inviting a friend or colleague.

Make sure the email’s subject is appealing and not just another “John Doe invited you to join our awesome blah blah blah.” I’m deadly serious about the “blah blah blah” part, as that’s what people are going to read before they throw your email in the trash.

I hope these 6 automation hacks will be a nice introduction to experimenting with integrating more tools and creating new automations you can share with us all.

Send Mandrill Email Template with Dynamic content

Download Mandrill-PHP-API here :

Ben Chestnut: Creating an Environment for Creativity and Empowerment

Ben Chestnut is MailChimp's co-founder and CEO. After studying industrial design and physics at Georgia Institute of Technology and working as a designer for ...

What Is Lead Scoring?

How do you know which of your inbound leads are most likely to convert into paying customers? Meet lead scoring. Lead scoring is the process of assigning a ...

GetResponse: Email Analytics Made Simple

If you need help with a specific issue and want me to personally take a look at your setup, I can help! Check out the 'My Services' section of my blog: ...

PHP: HTML Mail Form Coding / PHP Mail Send Scripting Tutorial

In this lesson we go over how to code a basic mail form in HTML. We then show how to create the corresponding php file used to send mail to any email address ...

2016 Holiday Marketing Webinar: Create

Send the right content to the right people at the right time. In this webinar, our client relations team discusses how MailChimp's powerful e-commerce integrations ...

Batchbook Integration

-- Integrate our online web forms with Batchbook social CRM software. Take the data collected in an online form and ..

Integrating Express-Session and Passport.js | Node Auth Tut - Part 5

We know sessions are a place in which we can store data on our app's backend. We also know that session packages typically return to the user a cookie that ...

4 Strategies for Agency Growth That Brought in $4 million in a Year (Presented by Alex Berman)

Alex Berman, CEO of Experiment 27, presented 4 strategies for digital agency growth that brought in over $4 million in booked revenue for his clients in a year.

069 -- Flickr Cofounder Launches Email Killer, Little Big Horn Link Building Strategy...

-Wohoo, it is Thursday and we have some ..