AI News, MRP (@MRP_Prelytix)
- On 10. februar 2019
- By Read More
MRP And Oracle Marketing Cloud Work Together To Advance Account-Based Marketing
MRP, a leading global provider of AI-powered customer acquisition software and services, today announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs.
MRP Prelytix, powered by Kx technology, a leading in-memory, time-series operational intelligence platform, gives subscribers the ability to create customized, unique and purpose-built segments based on firmographic, demographic and engagement data.
The platform uses multidimensional artificial intelligence to make sense of billions of B2B buying signals, both within and beyond client systems, and can then assemble actionable insights used to score and categorize target accounts, identify buyer contacts and trigger multichannel ABM orchestrations.
Since 2002, clients have relied on MRP to help them achieve their revenue goals by combining cutting-edge predictive analytics with a full suite of account-based marketing services to acquire new customers, faster.
About KxKx is a division of FD, a global technology provider with 20 years of experience working with some of the world’s largest finance, technology, retail, pharma, manufacturing and energy institutions.
Kx delivers the best possible performance and flexibility for high-volume, data-intensive analytics and applications across multiple industries, including sales and marketing as evidenced by MRP’s predictive analytics model.
- On 15. april 2021
AI for Sales and Marketing
MRP Prelytix is an insights-powered Account Based Marketing platform with streaming Predictive Analytics baked into its core. Integrating multi-channel ABM ...
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