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10 Digital Marketing Trends and Innovations For 2019
However, the channel or method of delivery of your message now include a full gamut of SEO optimization, customer acquisition, retention, engagement, pay-per-click, social media, search advertising, and more.
So here are some trends and innovations to pay attention to or start applying going into the new year: Artificial intelligence will definitely be pulling its weight in the marketing world this year as AI is now powering customer segmentation, retargeting, push notifications, click tracking, you name it – in a limitless combination of possibilities.
But if you’re not already working with digital marketing teams and partners who know and leverage AI in their marketing intelligence and delivery systems, you’re falling behind.
According to a Forrester’s Global State of Artificial Intelligence Online Survey, 57% of businesses are using AI to improve their customer experience and support while 44% are using AI as a means to provide the ability to improve upon existing products and services.
In an online marketing survey by IDC in collaboration with Criteo, 67% of marketers believe that AI is currently delivering personalized headlines and advertising copy while 66% believe its delivering personalized advertising design formats and initiating personalized advertising creative.
One quick tip to prep for future AI-powered image-search shopping features is by using ample, high-quality images of as many of your own products as possible and make sure they’re labeled with appropriate alt-text.This will give the online robots more to work with as AI and machine learning gets more popular.
However, constantly engaging in social media is not the end-all answer to becoming closer to your customers- you can install a chatbot on your website to interact with website visitors on their terms.
With the improvement in artificial intelligence over the years, chatbots have improved by having the ability to hold a basic conversation with visitors and answer most-asked questions like a live human customer support representative would.
Even though many websites have been offering live chat support systems with live representatives on the other end for years, the system has still not been robust as people still experience long wait times.
After a period of time, the chatbot was set to greet visitors which alone increased the number of monthly conversations from 310 to 1,168- a 267% increase.
For instance, they used it on the product comparison page of their company Drip which led to a 30% chatbot open rate and a 21% click-through rate.
Using Ask Julie helped Amtrak save $1 million in customer service costs in a single year and they generated 30% more revenue per booking and got 25% more bookings with Julie.
That’s why omnichannel marketing provides a better experience for your prospects because it provides a seamless and consistent communication process to prospects and customers across all channels.
Research by Invesp shows that companies with omnichannel customer engagement strategies retain on average 89% of their customers compared to 33% customer retention rate for companies with weak omnichannel strategies.
To implement omnichannel marketing for your business, find a customer relationship management (CRM) program that helps you to keep track of your interactions with customers on different platforms.
Advantages of PWA on your website include: Flipkart gets one-third of its total visits and 60% of its mobile internet purchases from rural areas with poor internet service.
AMP allows your website to render fast and could improve your website rank on Google searches while PWA eliminates the high cost of building a mobile app and provides the same great experience to visitors on your mobile site.
In this upcoming year, we’ll see more spending, optimized mobile video and graphic experiences, and great social media ad campaign management.
In fact, push has been rising in the ranks of marketing power tools since 2014 and in recent months, due to a new burst of AI-based push platforms, push has become an unbeatable way to engage, re-engage, and retain customers.
But uses this comes with a huge caveat – your push notifications MUST add value for the user, otherwise push becomes a negative force in your marketing efforts by prompting unsubscribes.
Plus, the new GDPR consumer protection ordinance that recently took effect ensures that the people receiving your emails want to receive them by clearly opting into your marketing communication.
Although it adds a few extra layers to reaching people, it means you’re now emailing the people closest to closing – the warm leads and happy consumers, the people most likely to buy and buy again.
But it’s a trend that will continue to grow in 2019 because of its many benefits including: With platforms like Netflix, YouTube, Amazon Prime Video, Facebook Live, video is a big trend online that will continue to grow.
[source] As consumers spend more time on their smartphones watching videos, advertisers are expected to spend $20 billion on mobile video in 2019, up from $2 billion in 2015.
That’s why I’m going to keep putting video first across our family of apps.” One of the main drivers of the mobile internet video market is creating live, in-the-moment videos.
Having video versions of your written content gives you an opportunity to reach a wider audience and when you consider that YouTube is the second largest search engine, then it creates a lot of opportunity you can generate for your business.
Here are a few reasons why you should optimize your website for voice searches: 1) Voice search usage is increasing on mobile: in 2016, voice searches accounted for 20% of searches on Android devices and it’s only getting higher.
The same study found that 31% of smart speaker owners have added an item to their cart to review it later to purchase and 29% have researched an item they are interested in.
3) Majority of people using voice search are performing a local search: When people perform a voice search, they’re usually looking to buy from a local business.
Voice searches are conversational: Most people perform voice searches like they’re talking to someone else so it’s important to make your website content conversational.
Is it worth investing in a professional audit and a capable web designer experienced in optimizing for mobile and voice search to stay up with the trends of 2019?
Also, as search engines grow more and more sensitive to user intent, it becomes increasingly vital that every image, video, and piece of content is appropriately tagged with meta descriptions and alt-text.
It frustrates the user when ads make it difficult to view a web page in peace which is one of the reasons the number of installed ad blockers have been increasing over the years.
They further explained in the report that 77% of all mobile display ad dollars will be spent on native ads and 96% on native social advertising.
They might seem like one-off blips on your marketing radar, but real-life events where people can network, celebrate, and hang out together are actually fuel for your digital marketing efforts.
Pop-up brand experiences, festival appearances, local events small and large – any unique, colorful, tangible, memorable way customers can interact with your people and your products is the wave of the future.
A mismanaged suite of PPC ads can drain your budget, but with the right planning, oversight, and optimization, your Adwords spend will become an ROI machine, and investing even more in 2019 will be a given.
Lots of content work to stay afloat amid Google’s algorithm changes, planning and setup to make great use of AI for marketing, reimagining and repurposing email as a nurture tool, thoughtful positioning to take advantage of the potential in push notifications…the list goes on and on.
AI: Transforming the Mobile App Development Industry in 2019
The mainstream android app development is being revolutionized by heaps of new, inventive technological advancements in an even more fast-paced and user-centric direction.
The coming year surely holds a lot of promising trends for the industry like chatbots and augmented reality, but one thing is for sure: Artificial Intelligence (AI) technology will be at the center of this revolution due to the mounting customer demand for prompt, real-time access to content.
Here is a complete list of the AI-based innovative recommendations that businesses must start incorporating into their Android apps: AI combines face reorganization technology with Deep Learning features to enable devices to recognize faces with 98 percent accuracy.
More and more companies have been using Image Recognition (IR) technology in their security-based and tracking apps to verify users by their faces, secure apps and confidential data, detect license plates, and unlock the phone.
According to the latest news, developers are now trying to implement its features for processing credit card payments just with a scan of your face without needing to swipe a card and also for the analysis of images to check bank cards.
In this manner, businesses will be able to gather user data via Point-of-Sale (POS) machines, mobile devices, and traffic sources, and then sift through the collected information using algorithms to reduce app security concerns, frauds, and other threats.
The Top 19 Security Predictions for 2019
We constantly seek answers to that question in areas ranging from weather forecasts to stock market corrections to sports scores to election results.
Using artificial intelligence, robots and big data, we are curing diseases, finding new galaxies and feeding more people.
In cyberspace, new 5G networks, unprecedented data collection and cloud computing resources delivered via amazing mobile devices keep changing lifestyles as never before.
(The tone of the global FireEye analysis from CEO Kevin Mandia reveals this sentiment.) Still, there will be an abundance of hacking that causes cyberdisruptions as well as many more major data breaches coming in 2019, if these predictions come true.
Major Differences of Opinion Between Thought Leaders One big change this year includes a divergence regarding predictions on a variety of security topics, specifically regarding what technologies are helpful and what areas will be hardest hit.
As predicted, we saw more big data breaches, more ransomware, critical infrastructures hacked, and many more nation state attacks and IoT vulnerabilities.
The exercise provides you a pulse of the cybersecurity and technology industries, and also helps prepare project lists, since the thought leaders often offer action steps to help.
Top 19 Security Industry Predictions by Security Industry Company 1) Trefd Micro once again delivers a top-notch, comprehensive security prediction report that is easy to access and based upon “our experts’
Here are a few top-line prediction examples (with many more details available in the report linked above) 2) FireEye once again offers an extensive, intriguing predictions report, which is excellent and definitely worth reading.
(You can also watch a video overview discussion below from FireEye.) Their leadership took a different approach this year, offering words of wisdom on cybertrends from executives on a variety of topics.
It starts with this strong endorsement of prediction reports from Kevin Mandia their CEO: “In the cyber security industry, we’re so frequently working around-the-clock for days at a time that we often forget when one year ends and another begins.
It provides a moment to reflect on what we observed and experienced over the past 12 months, and to consider how best to address the challenges we have been facing.
3) McAfee Labs 2019 Threats Prediction Report led with these words: “Greater collaboration among cybercriminals exploiting the underground market, which has allowed them to develop efficiencies in their products.
The game of cat and mouse the security industry plays with ransomware developers will escalate, and the industry will need to respond more quickly and effectively than ever before.
with details at the links on each item: 4) WatchGuard Technologies kept pace with the top-tier cybersecurity rivals in their 2019 prediction report that breaks some new ground.
Our security predictions for 2019 span from likely to audacious, but in all cases there’s hope for preventing them with layered security defenses that meet them head-on!”
5) Forcepoint stepped-up their game with an impressive cybersecurity prediction report this year with a 23-page quality presentation in multiple formats including PDF.
Once again offers a solid list of security predictions that have hyperlinks to plenty of supporting details and reasons why (for those who like to dig deeper.) I like the opening by Morey Haber their CTO: “There are three jobs in this world where you can be completely wrong all the time and still not have to worry about being fired.
Here are a few: 8) Kaspersky’s 2019 Predictions were harder to find than last year, but they still offer some very good insights, such as these: And these Kaspersky predictions specifically on industrial control systems: 9) Verizon —
Also, after many predictions from 1993 came true, AT&T recently asked their staff to think more long-term about where the world is heading over the next decade or two.
Some of their top predictions: 14) Sophos Labs offers an excellent 2019 Threat Report that highlights cybertrends for the coming year, some pontification about 2018 as well as conclusions like “ransomware is not going away.”
The resources of Forrester, Gartner and a few similar companies are extensive in the prediction space, but finding their content can be difficult, given their business models to ask you to pay for details behind their materials.
Very little mentioned about cyberattacks trying to take advantage of or disrupt global events, from sports events like March Madness betting to the Rugby World Cup scheduled in Japan in 2019 to G8 and other potential gatherings.
It hard to say how financial markets could be impacted in 2019, but the recent big drop in stocks in the USA is certain to cause change and probably some hacker pain somewhere.
After everyone seemed to have a prediction on bitcoin in 2018, the huge drop in price has quieted talk about cryptocurrencies, but expect more hacking and other shenanigans with digital currencies.
Also, hacktivism is rarely mentioned for 2019, but a comeback of the small guys making headlines is sure to erupt at some point regarding global hacktivist activity.
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From the introduction of the Patient-Driven Groupings Model (PDGM) to fine-tuning the nine-state Value-Based Purchasing Model (VBPM), 2018 was an important year for home health care at large.
All three factors combined, we’re looking forward to our sector being an even more impactful player in the public policy arena and that supportive decision-makers will be in a prime position to prioritize health care in the home setting. — Dave Totaro, chief government affairs officer, Bayada Home Health Care;
* * 2019 will be another year of consolidation and progression of the home health industry, involving expedited trends to better understand and manage large chronically ill patient populations.
For example, our fall risk assessment and intervention program reduced 30-day all cause re-hospitalization rates to 7.5% when compared to national average of 20% and 28% among chronically ill patients.
This correlation will be a large part of the value proposition for Elara Caring in 2019 and for all providers as they seek to better align with the interests of scaled MCOs, large capitated health plans, integrated health care delivery systems and CMS.
Being able to access an effective two-way video virtual visit using a tablet means patients are empowered to improve safety, avoid preventable ER visits and hospitalizations, and enjoy greater independence. — Erin Denholm, president and CEO, Trinity Health At Home *
Reflecting on the cumbersome processes home care clinicians face, our industry will identify technologies that empower them spend more time getting to know and caring for their patients and less time searching for and documenting information about them, what we call ‘practicing at the top of their licenses.’
Today, there’s a real opportunity for payers and providers to more closely collaborate to usher in a paradigm shift in the way home health is utilized and to have a more profound positive impact on the lives the patients we serve. — Kirk Allen, PT, MSHA, president, Humana At Home *
* * What we see happening across the health care industry is a move toward a multi-disciplinary approach to population health and coordinated care management, with patient needs at the center and care delivery in the home.
These efforts improve the ability to manage care in complex patient populations, and allow home care organizations to leverage innovative technologies, care models and sophisticated data analytics.
In 2018, industry experts successfully predicted that the rising costs and evolving health care landscape would prompt companies to re-evaluate their care platforms, creating consolidation and synergistic partnerships.
believe that three things will drive our industry in 2019: First, companies with scale to work across large geographical areas through several lines of complementary services will continue to find themselves more attractive to partners, payers and Medicare.
Second, focus will continue to shift toward providing more comprehensive, ‘surround sound’ care solutions through clinical, non-clinical and ancillary services (like pharmacy, telehealth, etc.) to not only provide streamlined integrated care, but also lower available costs.
And third, companies that can offer geographic scale and leverage required clinical, people and technology (analytics) investments and capabilities, but also provide service at a localized level, will be the preferred model to follow in the future in all things, focusing on people and quality with better tools and insights. —
- On 16. oktober 2021
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