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hike Messenger

Hike Messenger was launched globally on 12 December 2012 by founder Kavin Bharti Mittal, which over the next couple of months introduced features like free text messaging, themes, stickers, hidden chat option and a revamped user interface.[11]

After buying US based free voice calling company Zip Phones in 2015[13], Hike started providing free voice calling over cellular network and WiFi across the globe before WhatsApp by optimizing voice quality while using low bandwidth which packs more minutes per megabyte (MB) of data.[14]

Ltd on February 2017 which was behind the hyper local social networking app Pulse, that focused on instant audio and video digitization by using lower bandwidth speed which made it cost-effective for enterprises to create and broadcast content from any remote location.[19]

Due to multilingual nature of Indian society, qwerty keyboards are difficult to localize so Hike is planning to use machine learning to make 80 to 90 percent of sticker-based chat a keyboard-less affair with the help of predictive analysis which now stands at 20 to 30 percent of user conversations on the platform.

Hike stickers cover only 15 to 20 percent of vocabulary across 40 languages in India with future focus on text messages and symbols to achieve 100 percent prediction rate that gives a seamless experience while reducing keyboard dependency.[31]

Hike is creating smaller smart team of employees in year 2020 with game designers, crypto-economists and psychologists to understand the emerging digital landscape and create a new type of block-chain economy for its newly launched service called Hike Land.[32]

In November 2016, Hike announced the launch of a feature called Stories that allows people to share real-life moments using fun live filters which automatically get deleted after 48 hours, and a new camera design with localized filters.[41]

Hike launched a microapp feature which was live for two days on 8 May 2016 as a Mother's Day special in which users can add images, quotes or messages as a token of love with customized e-cards and stickers on their timeline not only on Hike, but also on other platforms.[47]

On 26 October 2016, Hike Messenger rolled out the beta version of a video calling feature ahead of WhatsApp starting with the Android users which also lets recipients preview a video call before deciding to take it and is optimized to even work under 2G conditions.[48]

On 24 December 2016, Hike rolled out a short 20-second Video Stories feature that can be directly shared with friends or posted on a public timeline with different filters in collaboration with content creators with the same 48-hour time limit before being automatically deleted.[49]

across India which can be used across different geographies, and are highly customized for users with availability in 40+ local languages that support automatic sticker suggestions where the application suggests the best reply for any sticker message and also allows users to 'nudge', a feature used to ping the receiver.[52]

Hike started supporting user comments on friend's posts, added a specific message reply function, a redesigned camera interface to support front flash and user mentions with the help of the @ symbol.[53]

Without unveiling much about Hike Land, a separate website has been created with option to reserve spots by giving details like name, gender and phone number that will link the user profile from the Hike Sticker Chat account though it is not a necessity.[56]

and got introduced to users by October 2015 which enables sharing of files such as music, apps, videos without a live internet connection within an 100-meter radius by creating a wireless network between two or more devices with a transfer speed of 100MB per minute.

In a survey done by the Hike team out of a million active users, 69 percent confirmed that they like to talk to others without sharing their own phone number and over 72 percent said that they like to skip the step of saving phone numbers before talking to others.

Hike Web was created ensuring a seamless experience for users with a strong focus on privacy and security keeping that in mind Hike increased network security to AES-256 and TLS 1.2, which makes communication over a web client more secure than ever.[67]

Hike Moji is a digital avatar of an user based on artificial intelligence (AI), natural language processing (NLP) and machine learning (ML) generated imagery created by taking a selfie, for variety of localized Indianised expressions with 1000 customized options like more than 350 hairstyles, 20 different facial features, bindis, local clothing style, nose pins with local twist and mood.[68][69]

An article from 10 December 2012 published on German website Spiegel Online where app testers of MediaTest Digital found out while analyzing the data traffic of Hike version 1.0.5 for iOS that it transmits messages, phone numbers and unique device identification number (UDID) unencrypted and has full access to the phone address book.

As of June 2019, all chats and calls are now being protected by 128-bit Advanced Encryption Standard and 2048 Rivest–Shamir–Adleman public-key cryptosystems and messages stored locally on a device are auto backed-up to its cloud server with zero data consumption.

Twenty billion messages were shared regularly every month till August 2015, that grew to over one billion messages shared every single day by December 2015, that again doubled to forty billion monthly messages till January 2016 as users are spending over 120 minutes per week on the app.[91][92]

On average, users are spending more than 120 minutes per week on the app as they are viewing 11.2 news stories on average per user per day while transferring close to 10 million files with Hike Direct which is more than 200 terabytes of data without the use of actual internet.[93]

A further breakdown of 30 percent P2P transactions consists of 10 percent UPI payments, 10 percent Blue Packets which are virtual envelopes that users can insert money into and send to friends with personal messages, filters[96]

Around January 2016, Hike spokesperson told Press Trust of India journalist that Facebook blocked an option in its advertisements which allows people to visit the Hike official website which they assumed to be an initial technical glitch, but later Facebook confirmed that certain products and services can't be advertised on its platform which stopped the Hike ads.