AI News, L’Oreal snaps up Canadian AI makeup company in digital push

L’Oreal snaps up Canadian AI makeup company in digital push

French cosmetic giant L’Oreal has snapped up a Canadian company that uses artificial intelligence to help users apply make-up, as it looks to tap into a more digitally-savvy consumer base.

ModiFace, which was founded eleven years ago in Toronto, specialises in using technology to help users apply virtual makeup by tracking facial features and colour.

“With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and chose products and brands,” L’Oreal’s chief digital officer, Lubomira Rochet, said.

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