AI News, LivePerson CEO: 2020 will be a big year for artificial intelligence artificial intelligence

Business Marketing

"My favorite day of the year: Chatbot Summit in Tel Aviv.

AI Business come together to teach and discuss where this industry is going.

Future of AI - The Leading AI Conference - December 11-12

The world’s best software and DevOps teams rely on New Relic to move faster, make better decisions and create best-in-class digital experiences.

Guy was previously the CTO and co-founder of SignifAI, a startup acquired by New Relic in February 2019 that integrates machine intelligence to increase uptime, strengthen systems and make day-to-day life easier for DevOps teams.

The world’s best software and DevOps teams rely on New Relic to move faster, make better decisions and create best-in-class digital experiences.

9 Digital Marketing Trends That Will Own 2020

2019 made huge strides in high-tech social media, but the digital space is only getting started when it comes to exciting new trends.

Social media groups have taken over the net, the growth of video and augmented reality have made social media more immersive than ever, and video is rocketing ahead in engagement.

These full screen pieces of immersive content are ephemeral, casual, and fun, and their mobile-first design make them perfect pieces of social media for the modern digital nomad.

For a more bite-sized version of this, look at the popularity of those AR Snapchat filters that placed dancing figures wherever you pointed your camera, putting a brand figure or logo in a space that’s personal to each user.

The idea is to reduce the “peer pressure” effect and creating more of a meritocracy for content makers, which in turn helps nurture community and smaller creators.  First rolled out in Canada in May of 2019, the feature has been expanded to Australia, Brazil, Italy and more.

In fact, in 2016 more than 80% of internet users watched more live video than the year prior—likely due to the rise of more modern streaming services.  Don’t let your brand be late to the live video bandwagon.

67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online.

The prediction is that by 2020, up to 80% of all consumer internet traffic will be video, so it seems impossible that advertisers won’t continue to move away from television ads toward digital video.   In fact, Youtube is the 3rd largest search engine after Google and Google Images.

Some ways of doing this are by running video ads on YouTube and Instagram, creating video content in-house, or partnering with an influencer for paid product placement or endorsement in their videos.

In other words: the novelty will fade but we will see them become more widespread and usable.  By 2020 we expect chatbots to be the first place someone goes to order a pizza, choose a mobile plan, or even book a hotel room.

Whatever happens in 2020, you can bet we’ll be here to talk about how your business can use these exciting new tools in the new year to have your best social media year yet.  What trends do you think will dominate 2020?

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