AI News, Home artificial intelligence
- On 29. februar 2020
- By Read More
Digital technology can be a prime way to elevate the convenience and quality of service lenders offer to customers, whether by accepting mortgage applications electronically or keeping in touch via social media.
By using available customer information, AI can tailor the chatbot content to that customer, whether that means walking through mortgage options or locating the nearest branch.
Plus, Hill adds, if someone prefers to talk to a human, AI can help an employee tailor his or her response. Customers can sometimes be overwhelmed or confused by the many mortgage options that are available.
In certain situations, new forms of information accessed via AI could help extend credit to people who might have been denied when only using traditional information, Hill says.
However, because the mortgage process is highly regulated, Hill notes that you should proceed with caution about what types of data you’re processing, and make sure to involve your risk and compliance department in overseeing privacy concerns.
- On 2. august 2021
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