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In simple terms, the test measures people’s reaction time in response to different categories of words or photographs (e.g., female or male, black or white, smart or stupid, etc.), to compute whether people are quicker to associate positives or negatives with a particular demographic category (e.g., female or white).The idea is appealing — ever since Freud, people have been seduced by the notion that unconscious motives are the secret causes determining our behavior.

In other words, the vast majority of people labeled “racist” by these tests behave the same as the vast majority of people labelled “non-racist.” Do we really want to tell people who behave in non-racist ways that they are unconsciously racists, or, conversely, tell people who behave in racist ways that they aren’t, deep down, racists at all?This gets to the underlying flaw with unconscious bias trainings: behaviors, not thoughts, should be the target of diversity and inclusion interventions.It’s tempting to think that simply making people more aware of their biases — and pointing out the unfairness of those biases — will automatically level the playing field.

People often believe in the benefits of corporate diversity yet fail to act on those good intentions — just as those who support organ donation don’t always choose donate their organs, and those who believe in recycling don’t always recycle.In fact, in most work-related settings the majority of people at least occasionally behave in ways that run counter to their attitudes — whether that means accommodating a micromanaging boss or agreeing to take on a dull project.

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