AI News, Data Warehousing And Business Intelligence For e-Commerce

Data Warehousing And Business Intelligence For e-Commerce

The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations.

In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations.

Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems) 1st Edition

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