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About That Orange B… The History of Bitcoin’s Logos

Belonging to no corporation, no in-house graphic design team at a shiny Silicon Valley startup, bitcoin’s logo has given the faceless project’s many adherents an image to hold on to.

And not only to hold on to – but to emblazon on shirts, stick to laptops and stamp on physical coins – giving the digital project a material existence that has been crucial for its propagation.

The earliest iteration of the logo was rendered by pseudonymous bitcoin creator Satoshi Nakamoto himself shortly after the software’s launch and featured a BC on a gold coin.

This monetary system, in which the value of money is derived from the exchange value of the commodity on which it is based (like gold or silver), is an ideal to which many bitcoin enthusiasts subscribe.

“The spirit of bitcoin is that there is no need for a central authority or ‘official’ policy as with other currencies,” one Bitcoin Talk user, Timo Y, wrote, adding: “We should just let it evolve organically, like a word in a natural language.” Satoshi continued to experiment with the logo.

Lol” The logo’s nod to Mastercard hasn’t been the only push to define bitcoin as a payment method, and the comparison has since created additional pressure for bitcoin and its developers as the project has had to contend with its scaling limitations.

A Google search suggests bitcoin merchandise has become a burgeoning industry, with more than 11 million results for the search term “bitcoin merchandise” and 34 million results for the term “bitcoin t-shirt.”

“Currencies are represented by symbols like $, € or ¥, aiming to be used everywhere by everybody.” As such, the group advocated for the adoption of the Ƀ, which is a letter in multiple alphabets including that of Latin and several languages in Vietnam.

Speaking to their reasons, the group argues, “As a widely distributed, peer-to-peer digital currency, bitcoin needs an open-source graphic identity, designed with open source software by and for the community.”

While Wilson lacks blockchain-based evidence for this – such as the private key to move old funds linked to Satoshi – he published extensive instructions on how to construct both Satoshi’s second gold coin logo and the bitboy’s logos.

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