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Customer data platform
The CDP market is currently a $300 million industry and projected to reach $1 billion by 2019.
In addition, some CDPs provide additional functions such as marketing performance measurement analytics, predictive modeling, content marketing and Enterprise Campaign Management.
data warehouse or data lake collects data, usually from the same source and with the same structure of information.
While this information can be manually synthesized, neither type of system delivers the identity resolution needed to build a consolidated customer view.
CDP is fundamentally different in design and function when compared with marketing automation systems, though CDPs provide some of the functionality of marketing systems and customer engagement platforms.
Superior customer segmentation means that the marketer can offer the most granular and targeted customer experience without having to continuously try and make customers fit into their predetermined molds.
Research Release: SECC’s Consumer Platform of the Future
for automation The “Consumer Platform of the Future” report is a groundbreaking examination of emerging energy technologies developed from three research inputs: four consumer focus groups, 16 in-depth interviews with high-level energy industry executives and an online consumer survey with about 1,300 respondents.
The research found that about half of U.S. energy consumers would probably or definitely use the “Platform”, which, in the context of this research, is defined as an online energy resource that would combine energy usage data, user preference settings, real-time energy data, energy programs and offers and use this information to help the user understand and manage home energy use.
- On Friday, October 18, 2019
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