AI News, Consumer Platforms & Ecosystems Intelligence Service artificial intelligence

Customer data platform

The CDP market is currently a $300 million industry and projected to reach $1 billion by 2019.[3]

In addition, some CDPs provide additional functions such as marketing performance measurement analytics, predictive modeling, content marketing and Enterprise Campaign Management.

data warehouse or data lake collects data, usually from the same source and with the same structure of information.

While this information can be manually synthesized, neither type of system delivers the identity resolution needed to build a consolidated customer view.

CDP is fundamentally different in design and function when compared with marketing automation systems, though CDPs provide some of the functionality of marketing systems and customer engagement platforms.

Superior customer segmentation means that the marketer can offer the most granular and targeted customer experience without having to continuously try and make customers fit into their predetermined molds.

Research Release: SECC’s Consumer Platform of the Future

for automation The “Consumer Platform of the Future” report is a groundbreaking examination of emerging energy technologies developed from three research inputs: four consumer focus groups, 16 in-depth interviews with high-level energy industry executives and an online consumer survey with about 1,300 respondents.

The research found that about half of U.S. energy consumers would probably or definitely use the “Platform”, which, in the context of this research, is defined as an online energy resource that would combine energy usage data, user preference settings, real-time energy data, energy programs and offers and use this information to help the user understand and manage home energy use.

Automation, AI and Customer Engagement

Technologies like AI, robotic automation and DevOps are transforming the way enterprises engage customers, get work done and build agility into their ...

AI Governance Landscape

The development of artificial intelligence is well-poised to massively change the world. It's possible that AI could make life better for all of us, but many experts ...

【Fintech】How AI is changing the financial services industry?

Conversational AI for Farmers- NASA WorldWind

Introduction Conversational AI- Teaching Computers to Assist Farmers Why there is a need for conversational (AI) Agriculture Intelligence system using Voice ...

Artificial Intelligence & Computer Vision Key Trend for 2018

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how computer vision, powered by artificial ...

IPsoft Humanizes Artificial Intelligence with the Next Generation of its Cognitive Agent, Amelia

IPsoft moves closer to goal of passing a true Turing Test MORE INFORMATION: ...

Einstein Analytics Keynote: AI + Analytics for Every Business Process

The landscape of analytics has transformed. Analytics is no longer just a rearview mirror of the past but also a guidance system for the road forward. Artificial ...

Intelligent Automation: Retooling Processes to Improve Customer Experience, Efficiency and Scale

New forms of digital automation—powered by artificial intelligence—are changing the way enterprises operate by using advances in technology to optimize ...

Rise of Big Data / Analytic / AI Platforms & Services | SVIC 2016 Q3 Conf.

Join us for Future SVIA Events What You Will Learn from This Video: What big data / analytic / AI ..

HfS Webinar - A (much-needed) reality-check on Enterprise Artificial Intelligence

Download the slides: Watch all HfS webinars: ..