AI News, By their very nature, there is nothing... artificial intelligence
Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings.
On the other hand, some programs have attained the performance levels of human experts and professionals in performing certain specific tasks, so that artificial intelligence in this limited sense is found in applications as diverse as medical diagnosis, computer search engines, and voice or handwriting recognition.
Why AI Should Be a Pharma Marketer's Best Friend | Intouch Solutions
Intouch VP of Innovation Abid Rahman recently spoke on artificial intelligence (AI) at two DTC forums on social media and technology, one in Anaheim, California, the other in Jersey City, New Jersey.
His presentation, “Making AI Accessible for the Rest of Us,” looked at the growing ubiquity of AI, identified challenges to implementation, and discussed three key ways to implement AI that make smart business sense.
never been a better time to put the amazing capabilities of AI to work in pharma marketing, but first it’s worth remembering the difference between the perception of AI technologies and the reality of AI implementation in practice.
for example, AI assistants can be used to generate and distribute medical information, help field reps be more efficient and successful when meeting with physicians, conduct content analysis and review, complete MLR reviews, and more.
It’s worth revisiting more established terms like machine learning (ML), natural language processing (NLP) and robotic process automation (RPA), since these are areas where most of the AI research and funding is heading, and because there are already many use cases that demonstrate AI’s potential.
In traditional software systems, you provide some data to a program, and you get an output. For example, if you provide the input of 2+2 to a calculator, the output is 4.
In this case, understanding language is really about identifying the context of spoken/written information to extract meaning by parsing the words and phrases in a way that machines can understand.
The best current AI implementations are seamless for consumers, and they combine ML, NLP and RPA to provide meaningful and actionable experience, such as predicting the expected traffic patterns using Google Assistant.
4. The internet will continue to make life better | Pew Research Center
A large share of respondents predict enormous potential for improved quality of life over the next 50 years for most individuals thanks to internet connectivity, although many said the benefits of a wired world are not likely to be evenly distributed.
The devil is in the details and the distribution of the benefits.” Mícheál Ó Foghlú, engineering director and DevOps Code Pillar at Google, Munich, said, “Despite the negatives I firmly believe that the main benefits have been positive, allowing economies and people to move up the value chain, ideally to more rewarding levels of endeavor.” Perry Hewitt, a marketing, content and technology executive, wrote, “On an individual basis, we will think about our digital assets as much as our physical ones.
It seems entirely reasonable that a great deal of our digital lives will be focused on habitable environments: identifying them, improving them, expanding them.” David Cake, an active leader with Electronic Frontiers Australia and vice chair of the ICANN GNSO Council, wrote, “Significant, often highly communication and computation technologically driven, advances in day-to-day areas like health care, safety and human services, will continue to have a significant measurable improvement in many lives, often ‘invisible’ as an unnoticed reduction in bad outcomes, will continue to reduce the incidence of human-scale disasters.
However, the abuses, dilution of privacy and crime will also make things worse.” Jeff Jarvis, director of the Tow-Knight Center at City University of New York’s Craig Newmark School of Journalism, commented, “One need be fairly cynical about one’s fellow humans and somewhat hubristic about one’s own exceptional abilities to argue that most people will act against their own self-interest to adopt technologies that will be harmful to them.
This is why I am driven nuts by the contentions that we have all become addicted to our devices against our will, that the internet has made us stupid in spite of our education, that social media has made us uncivil no matter our parenting, as if these technologies could, in a mere matter of a few years, change our very nature as human beings.
But much of the rest of the civilized world has figured that one out.” Andrew Odlyzko, professor at the University of Minnesota and former head of its Digital Technology Center and the Minnesota Supercomputing Institute, said, “Assuming we avoid giant disasters, such as runaway climate change or huge pandemics, we should be able to overcome many of the problems that plague humanity, in health and freedom from physical wants, and from backbreaking or utterly boring jobs.
Lima, an associate professor of computer science at Instituto Superior Técnico, Lisbon, Portugal, said, “Most of the focus on technology and particularly AI and machine learning developments these days is limited to virtual systems (e.g., apps for travel booking, social networks, search engines, games).
This will change work as we know it today, as it will change medicine (increasing remote surgery), travel (autonomous and remotely-guided cars, trains, planes), entertainment (games where real robots, instead of virtual agents, evolve in real scenarios).
Beyond current discussions on privacy problems concerning ‘virtual world’ apps, we need to consider that ‘real world’ apps may enhance many of those problems, as they interact physically and/or in proximity with humans.” Timothy Leffel, research scientist, National Opinion Research Center at the University of Chicago, predicted, “Future historians will observe that, in many ways, the rise of the internet over the next few decades will have improved the world, but it hasn’t been without its costs that were sometimes severe and disruptive to entire industries and nations.” Dave Gusto, co-director of the Consortium for Science, Policy and Outcomes at Arizona State University, commented, “Fifty years is a terrifically long time for forecasting.
representative for a Middle Eastern telecommunication directorate wrote that online life will continue to be a plus in most individuals’ lives, adding, “As far as technological history is concerned, there has been no single case that the advance of technology and innovation has worsened the lives of individuals.
The third is much higher and broader availability of high-quality health care, thereby reducing the differences in outcomes between wealthy and poor citizens.” Susan Etlinger, an industry analyst for Altimeter Group expert in data, analytics and digital strategy, commented, “Many of the technologies we see commercialized today began in government and university research labs.
The increased sense that one’s entire life is marked from cradle to grave will create a safer and more productive life, but perhaps one that is a little less low-risk and constrained.” Kenneth Grady, futurist and founding author of The Algorithmic Society blog, responded, “Fifty years from now today’s notions of privacy will feel as out of date as horse and buggy transportation feels to us.
This will create a host of new issues, including defining ‘human’ and where the line exists between that human and the digital universe – if people are always connected, always on are humans now part of the internet?” Martin Geddes, a consultant specializing in telecommunications strategies, said, “I am optimistic that we will find a new harmony with technology, having been in dissonance for a long time.
Our ‘satnav for live’ will help us navigate all daily choices that impact well-being.” Danil Mikhailov, head of data and innovation for Wellcome Trust, responded, “My view is that the internet and related digital tech such as AI 50 years from now will have mostly positive effects, but only if we manage its development wisely.
Medical technology, technology to help people with disabilities, technology that will increase our comfort and abilities as humans will continue to appear and develop.” Emanuele Torti, a research professor in the computer science department at the University of Pavia, Italy, responded, “The digital revolution will bring benefits in particular for health, providing personalized monitoring through Internet of Things and wearable devices.
The AI will analyze those data in order to provide personalized medicine solutions.” João Pedro Taveira, embedded systems researcher and smart grids architect for INOV INESC Inovação, Portugal, wrote, “The most noticeable change for better in the next 50 years will be in health and average life expectancy.
New drugs could be developed, increasing the active work age and possibility maintaining the sustainability of countries’ social health care and retirement funds.” José Estabil, director of entrepreneurship and innovation at MIT’s Skoltech Initiative, commented, “AI, like the electric engine, will affect society in ways that are not linearly forecastable.
Indeed, with AI we may be able to hack the brain and other secreting cells so that we can auto-generate lifesaving medicines, block unwanted biological processes (e.g., cancer), and coupled to understanding the brain, be able to hack at neurological disorders.” Jay Sanders, president and CEO of the Global Telemedicine Group, responded, “Haptics will afford the ability to touch/feel at a distance so that in the medical space a physician at one location will literally be able to examine a patient at a distance.” A
director of marketing for a major technology platform company commented, “I was an early user of ARPANET at Carnegie Mellon University, and even then we were able to utilize internet technology to solve human health problems to make citizens’ lives better and improve their access to care and services to improve their health outcomes.
Access to behavioral health will increase significantly in the next 50 years as a result of more enhanced and widely available digital tools made available to practitioners for delivering care to vulnerable populations, and by minimizing the stigma of accessing this type of care in person.
Human identity will morph into an open question, an ongoing discussion.” Sam Lehman-Wilzig, associate professor and former chair of the School of Communication, Bar-Ilan University, Israel, wrote, “Given the huge (and completely unpredicted) changes of the ‘internet’ over the past 50 years, this question demands out-of-the-box thinking, which I will do here.
In my estimation, within the next 50 years the internet will mainly become the platform for brain-to-brain communication, i.e., no keyboard, no voice, no screen, no text or pictures – merely ‘neuronic’ communication (thought transmission) at the speed of light, with internet speeds reaching terabytes per second, if not more than that.
The consequences of such a ‘hive mind’ communication are difficult (if not impossible) to predict, but certainly it will constitute a radical break with past human society.” Joaquin Vanschoren, assistant professor of machine learning at Eindhoven University of Technology, Netherlands, responded, “We will be able to interact with each other and the world’s information more directly, without going through web interfaces, maybe using a brain-internet interface.
It will enable radical advances in all things people do – sports, arts, medicine, science, literature, nature exploration, etc.” Karen Oates, director of workforce development for La Casea de Esperanza, commented, “At the rate at which technology is evolving, the internet as we currently know it and interact with it will have morphed into something very different.
Everyone will use a planetwide network for all communication and process activity whether through augmentation or very small headbands or other options that are not implanted.” Ray Schroeder, an associate vice chancellor at the University of Illinois, Springfield, wrote, “Connected technologies and applications will become much more seamlessly integrated into people’s lives.
The inevitable ‘Singularity’ will result in changes to humans and will increase the rate of our evolution toward hybrid ‘machines.’ I also believe that new and modified materials will become ‘smart.’ For instance, new materials will be ‘self-aware’ and will be able to communicate problems in order to avoid failure.
Better episodic memories and large numbers of digital workers will allow expanded entrepreneurship, lifelong learning and focus on transformation.” Kyle Rose, principal architect, Akamai Technologies, wrote, “As telepresence and VR become more than research projects or toys, the already small world will shrink further as remote collaboration becomes the norm, resulting in major social changes, among them allowing the recent concentration of expertise in major cities to relax and reducing the relevance of national borders.
I strongly suspect there will be other, unpredictable disruptive social changes analogous to the freer movement of capital enabled by cryptocurrencies in the last decade.” David Schlangen, a professor of applied computational linguistics at Bielefeld University, Germany, said, “Physical presence will matter less, as high-bandwidth transmissions will make telepresence (in medicine, in the workplace, in in-person interactions) more viable.” Ken Goldberg, distinguished chair in engineering, director of AUTOLAB and CITRIS at the University of California, Berkeley, said, “I believe the question we’re facing is not ‘When will machines surpass human intelligence?’ but instead ‘How can humans work together with machines in new ways?’ Rather than worrying about an impending Singularity, I propose the concept of Multiplicity: where diverse combinations of people and machines work together to solve problems and innovate.
In analogy with the 1910 High School Movement that was spurred by advances in farm automation, I propose a ‘Multiplicity Movement’ to evolve the way we learn to emphasize the uniquely human skills that AI and robots cannot replicate: creativity, curiosity, imagination, empathy, human communication, diversity and innovation.
Rather than discouraging the human workers of the world with threats of an impending Singularity, let’s focus on Multiplicity where advances in AI and robots can inspire us to think deeply about the kind of work we really want to do, how we can change the way we learn and how we might embrace diversity to create myriad new partnerships.” Kristin Jenkins, executive director of BioQUEST Curriculum Consortium, said, “Access to information is enormously powerful, and the internet has provided access to people in a way we have never before experienced.
This means that people can learn new skills (how to patch your roof or make bread), assess situations and make informed decisions (learn about a political candidate’s voting record, plan a trip), and teach themselves whatever they want to know from knowledgeable sources.
There are many social and eventually political issues that will be played out.” Divina Frau-Meigs, professor of media sociology at Sorbonne Nouvelle University, France, and UNESCO chair for sustainable digital development, responded, “The most important trend to follow is the way game/play will become the new work.
This industry – with public and private certifications – will employ hundreds of thousands of laborers and enjoy revenues in the billions.” Hume Winzar, associate professor and director of the business analytics undergraduate program at Macquarie University, Sydney, Australia, wrote, “Working and study at a distance will be normalized, so lifestyle options will be wider.
The internet will mostly be used to enhance communication, coordination and collaboration.” Benjamin Kuipers, a professor of computer science at the University of Michigan, wrote, “In the post-World War II era, many people believed that American society was essentially benevolent, providing opportunities for political, economic and social advancement for individuals and families over decades and generations.
But we need to learn which goals we should pursue.” Lane Jennings, a recent retiree who served as managing editor for the World Future Review from 2009 to 2015, wrote, “Entire classes of humans (drivers, construction workers, editors, medical technicians, etc.) are likely to be replaced by AI systems within the next 50 years.
One of the major functions of the internet in 2069 may be to facilitate contact between people with skills who want to work and jobs that still need doing in spite of high-tech robots and ubiquitous AI.” Mark Crowley, an assistant professor expert in machine learning and core member of the Institute for Complexity and Innovation at the University of Waterloo, Ontario, Canada, wrote, “Technology affects people asymmetrically.
Cliff Lynch, director of the Coalition for Networked Information, responded, “Over the next 20 to 30 years I expect to see enormous renegotiation of the social, cultural and political norms involving the digital environment.” Alistair Nolan a senior policy analyst in the OECD Directorate for Science, Technology and Innovation, wrote, “I speculate that individuals’ interaction with digital technologies will become much more pervasive and intimate than it is already.
At the level of entire polities, in a similar way, our primary challenge may be living together in civil ways, attending to the full range of human needs, while the technology brings opportunities to carry us forward, or carry us off course.” Greg Shannon, chief scientist for the CERT Division at Carnegie Mellon University’s Software Engineering Institute, said, “Pervasive/complete/competing memories – capture/network/storage tech will allow complete digital records of each life, with fast recall for discussion, disagreements and manipulation.
And you won’t be able to hide it [any] more than you can hide walking down the street.” Betsy Williams, a researcher at the Center for Digital Society and Data Studies at the University of Arizona, wrote, “Free internet-connected devices will be available to the poor in exchange for carrying around a sensor that records traffic speed, environmental quality, detailed usage logs, and video and audio recordings (depending on state law).
There will be secure vote-by-internet capabilities, through credit card or passport verification, with other secure kiosks available at public facilities (police stations, libraries, fire stations and post offices, should those continue to exist in their current form).
however, this will skew participation tremendously toward men, and the requirements will be reversed after a woman is assaulted or killed based on what she typed in a public-interest discussion.” Pamela Rutledge, director of the Media Psychology Center, responded, “Starting with Generation Z and going forward, internet and 24/7 real-time connectivity will no longer be viewed as a ‘thing’ independent from daily life, but integral, like electricity.
Parents will face a choice about knowing too much about every single aspect of what their child does and says (be it with them or without them) or not knowing all the details – while being aware that someone else (teachers, doctors, law enforcement) is compiling this information for later determinations of some kind about their child.
So, I actually don’t think we’ll see any actual change, unless one considers for-profit companies having an even larger presence in more parts of our lives more often and in more ways.” Justin Reich, executive director of MIT Teaching Systems Lab and research scientist in the MIT Office of Digital Learning, responded, “The trends toward centralization and monopolization will persist.
Let us hope that the engineers innovate so fast that consumers have the tools and choices they need to overcome such constraints.” Guy Levi, chief innovation officer for the Center for Educational Technology, based in Israel, wrote, “Digital tools will be part of our body inside and remotely, and will assist us in decision- making constantly, so it will become second nature.
Using that information, they will be able make decisions that align with our personal goals much better than they can do today, and as this happens they will become bona fide extensions of our minds – digital (or as seems likely, quantum-based) information-processing interfaces that are always available and seamlessly integrate with the human cognitive toolkit.
For example, my grandfather could teach me how to swing a baseball bat through his virtual coach even though my grandfather passed away before I was born.” Gary Kreps, distinguished professor of communication and director of the Center for Health and Risk Communication at George Mason University, wrote, “Future computing systems will be fully integrated into everyday life, easy to access and use, and adaptable to meeting individual preferences and needs.
Care must be taken to program these systems to be responsive to user preferences and needs, easy to use, adaptive to changing conditions and easy for users to control.” Mike Meyer, futurist and administrator at Honolulu Community College, commented, “It is becoming clear that, as human numbers increase to 10 billion and beyond in the next 50 years, diversity will be more and more valuable.
It will either be a golden age for invention, leisure, entertainment and civic involvement, or it will be a dystopia of boredom and unemployment.” James Gannon, global head of e-compliance for emerging technology, cloud and cybersecurity at Novartis, responded, “In 50 years machine-to-machine communication will have reduced a lot of menial decision-making for the average person.
3D visual (virtual) rendering will evolve and become integrated into user interfaces, discovery interfaces along with AI assistants, and will heavily define learning and entertainment.” Gabor Melli, senior director of engineering for AI and machine learning for Sony PlayStation, responded, “By 2070, most people will willingly spend most of their lives in an augmented virtual reality.
Innovations that will dramatically amplify this trajectory are unsupervised machine learning, fusion power and the wildcard of quantum computing.” Valarie Bell, a computational social scientist at the University of North Texas, commented, “While the gadgets and tools we may have in the future may result in more conveniences, like when ovens turned into microwaves, we find with technology that we trade quality and uniqueness for convenience and uniformity.
Technology will bring us things faster, perhaps even cheaper, but not necessarily better.” Michel Grossetti, a sociologist expert in systems and director of research at CNRS, the French national science research center, wrote, “The boundaries between private life and work or public life will continue to blur.” Some experts expect that digital advances will lead to better communication among disparate groups, resulting in stronger interpersonal relationships and positive community development.
Communication and contact between everybody is a fundamental and positive resource that will lead to fewer conflicts.” Bryan Alexander, futurist and president of Bryan Anderson Consulting, responded, “I’m convinced we’ll see individuals learn how to use technologies more effectively, and that collectively we’ll learn how to reduce harm.” Charles Zheng, a researcher into machine learning and AI with the U.S. National Institute of Mental Health, commented, “Life will not qualitatively change much for people in the middle and upper classes of society.
Government accountability is also improved now that people at all levels of society can leave reviews about government services online.” Craig Mathias, principal at Farpoint Group, an advisory firm specializing in wireless networking and mobile computing, commented, “Civilization itself centers on and thus depends upon communication of all forms.
Today’s improved communications tools could make possible a much simpler, more widespread ‘grassroots’ discussion and decision process.” Jean-Daniel Fekete, researcher in information visualization, visual analytics and human-computer interaction at INRIA, France, said, “The connected world will become even more integrated in our life and appliances, as a virtual extension of our physical world.
The internet will be the base to support these efforts as well as the platform that will continue to serve as the means for how we will work together to respond to problems either urgent (like a flood or fire) or longer-term like solving problems like affordable housing.” Matt Belge, founder and president of Vision &
Lonely, aging, physically infirm people may find relief in online forums of all sorts, but we will be surprised to learn what a total absence of IRL interaction will yield.” Peggy Lahammer, director of health/life sciences at Robins Kaplan LLP and legal market analyst, commented, “Historically access to natural resources, with limited intelligence on how to best use those resources, provided the means to survive and prosper.
The internet will continue to connect people around the globe and cause instability in areas where people have limited resources, information or specialized skills necessary to thrive.” Bert Huang, an assistant professor in the Department of Computer Science at Virginia Tech focused on machine learning, wrote, “I believe the internet can meet the promise of helping people connect to all of humanity.
However, the fundamental of living, creating and maintaining meaningful relationships with others will be more dominant focus of our lives, and those concerns and efforts will not change.” Several of the expert respondents who said they believe humanity will be better off in the future thanks to digital life said that in 50 years individuals will have greater autonomy and more control over their personal data.
If we move toward development and deployment of platforms and systems that allow individuals autonomy to choose when and where they exchange their data for goods and services, this will constitute an important positive step toward wider distribution of the benefits of a data-driven society.” Greg Lloyd, president and co-founder at Traction Software, responded, “The next 50 years will see performance of hardware, storage and bandwidth increase and cost decrease at a rate no less than the past 50 years.
That people agreed to grant access to their most private resources and actions to platform companies in order to support use of subsidized internet services will become as oddly amusing as the fact that people once earned their living as flagpole sitters.
When you use certified agents or services, you’ll have choices ranging from free (routine commerce, public library or government services) to fabulously expensive (the best legal minds, most famous pop stars, bespoke design and manufacturing of any artifacts, membership in the most exclusive ‘places’).