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7 Key Predictions For The Future Of Voice Assistants And AI

When voice assistants began to emerge in 2011 with the introduction of Siri, no one could have predicted that this novelty would become a driver for tech innovation.

Now nearly eight years later, it’s estimated that every one in six Americans own a smart speaker (Google Home, Amazon Echo) and eMarketer forecasts that nearly 100 million smartphone users will be using voice assistants in 2020. 

Voice interfaces are advancing at an exponential rate in industries of all kinds, ranging from healthcare to banking, as companies are racing to release their own voice technology integrations to keep pace with consumer demand.

Having devices that can decipher these contextual factors make a conversation more convenient and efficient with these devices, but it also shows that developers behind the technology are aiming to provide a more user-centric experience.

In fact, if tech research firm Juniper Research is correct, voice-based ad revenue could reach $19 billion by 2022, thanks in large part to the growth of voice search apps on mobile devices.

As voice search grows in popularity, advertising agencies and marketers expect Google and Amazon will open their platforms to additional forms of paid messages.

Users can ask “What’s on my calendar today?” or “tell me about my day?” and the assistant will dictate commute times, weather, and news information for individual users.

Similarly, for those using Alexa, simply saying “learn my voice” will allow users to create separate voice profiles so the technology can detect who is speaking for more individualized experiences.  We’ve previously discussed the method of using user-centric push notifications as a means to re-engage users with your app, voice technology presents a unique means of distributing push notifications.

As a way to increase user engagement and retention, push notifications simply remind users of the app and display relevant messaging to the user.

These notifications are generally related to calendar appointments or new content from core features.   CES 2019 continued to prove that voice and visual displays are merging into one seamless experience.

With news from Google I/O and Amazon’s re:MARS conferences announcing that assistants will essentially be able to plan an entire evening, for example, find local movie times, buy tickets, book a restaurant reservation and schedule an Uber, concerns regarding payments and sensitive information are valid.

With larger product directories and more information, voice applications enable consumers to use natural language to eliminate or reduce manual effort, making it a lot faster to accomplish tasks. 

Rogers has introduced voice commands to their remotes allowing customers to quickly browse and find their favorite shows or the latest movies with certain keywords, for example, an actor’s name.

Even with just that handful of simple scenarios, it’s easy to see why voice assistants are shaping up to become the hubs of our connected homes and increasingly connected lives.

To build a robust speech recognition experience, the artificial intelligence behind it has to become better at handling challenges such as accents and background noise.

And as consumers are becoming increasingly more comfortable and reliant upon using voice to talk to their phones, cars, smart home devices, etc., voice technology will become a primary interface to the digital world and with it, expertise for voice interface design and voice app development will be in greater demand.

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