AI News, 9 Applications Of Artificial Intelligence In Digital Marketing That Will ... artificial intelligence

19 Artificial Intelligence Technologies That Will Dominate In 2018

In 2017, we published a popular post on artificial intelligence (AI) technologies that would dominate that year, based on Forrester’s TechRadar report.

By providing algorithms, APIs (application programming interface), development and training tools, big data, applications and other machines, ML platforms are gaining more and more traction every day.

This last one is particularly interesting for one simple reason: Adext AI is the first and only audience management tool in the world that applies real AI and machine learning to digital advertising to find the most profitable audience or demographic group for any ad.

And if you haven’t seen them already, expect the imminent appearance and wide acceptance of AI-optimized silicon chips that can be inserted right into your portable devices and elsewhere.

Deep learning platforms use a unique form of ML that involves artificial neural circuits with various abstraction layers that can mimic the human brain, processing data and creating patterns for decision making.

It allows for more natural interactions between humans and machines, including interactions related to touch, image, speech and body language recognition, and is big within the market research field.

Their digital twins are mainly lines of software code, but the most elaborate versions look like 3-D computer-aided design drawings full of interactive charts, diagrams, and data points.

AI and ML are now being used to move cyberdefense into a new evolutionary phase in response to an increasingly hostile environment: Breach Level Index detected a total of over 2 billion breached records during 2017.

Recurrent neural networks, which are capable of processing sequences of inputs, can be used in combination with ML techniques to create supervised learning technologies, which uncover suspicious user activity and detect up to 85% of all cyber attacks.

Startups such as Darktrace, which pairs behavioral analytics with advanced mathematics to automatically detect abnormal behavior within organizations and Cylance, which applies AI algorithms to stop malware and mitigate damage from zero-day attacks, are both working in the area of AI-powered cyber defense.

Compliance is the certification or confirmation that a person or organization meets the requirements of accepted practices, legislation, rules and regulations, standards or the terms of a contract, and there is a significant industry that upholds it.

And the volume of transaction activities flagged as potential examples of money laundering can be reduced as deep learning is used to apply increasingly sophisticated business rules to each one.

Merlon Intelligence, a global compliance technology company that supports the financial services industry to combat financial crimes, and Socure, whose patented predictive analytics platform boosts customer acceptance rates while reducing fraud and manual reviews.

While some are rightfully concerned about AI replacing people in the workplace, let’s not forget that AI technology also has the potential to vastly help employees in their work, especially those in knowledge work.

Content creation now includes any material people contribute to the online world, such as videos, ads, blog posts, white papers, infographics and other visual or written assets.

Nano Vision, a startup that rewards users with cryptocurrency for their molecular data, aims to change the way we approach threats to human health, such as superbugs, infectious diseases, and cancer, among others.

Another player utilizing peer-to-peer networks and AI is Presearch, a decentralized search engine that’s powered by the community and rewards members with tokens for a more transparent search system.

And Affectiva’s Emotion AI is used in the gaming, automotive, robotics, education, healthcare industries, and other fields, to apply facial coding and emotion analytics from face and voice data.

It uses software to automate customer segmentation, customer data integration, and campaign management, and streamlines repetitive tasks, allowing strategic minds to get back to doing what they do best.

If marketing is your jam, you may like to read this article with the 9 Applications Of Artificial Intelligence In Digital Marketing That Will Revolutionize Your Business One of the leaders in this field is Adext AI, whose audience management platform can boost ad spend efficiency by up to+83%% in just 10 days.

The software automates all the process of campaign management and optimization, making more than 480 daily adjustments per ad to super-optimize campaigns and managing budgets across multiple platforms and over 20 different demographic groups per ad.

Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now

(Though, machine learning can also be semi-supervised.) When a person supervises machine learning, a machine learning algorithm is given a teaching set of data to begin (input) and the possible outcomes (output).

The person supervising the machine learning can double check to make sure the algorithm is learning appropriately with each new product image.

When the algorithm is shown a new image of a running shoe, it can predict that that product image belongs to that merchandise category based on its training.

If the algorithm is given the sales history for your customer base, it can explore the data to find patterns and similarities among buyers.

In both supervised and unsupervised machine learning, the algorithm is able to analyze historical data at a rate far surpassing human ability.

Deep learning occurs when an algorithm is able to process larger datasets and solve more complex issues because it teaches itself the rules.

In one deep learning technique, called clustering, rules are established through a series of questions (called “neural networks”).

Your shoppers are being conditioned to communicate with Siri or Alexa as a tool, without necessarily understanding that these machines filter speech using an application of artificial intelligence called Natural Language Processing.

Once she understands, only then can she search for the answer online, translate it into text, and decide what pitch, tone, and pacing to use when she recalls the information through her own artificial speech.

Companies are accumulating thousands of records from each customer touch point: What customers search for, how long they hover over a product without purchasing, whether they search on a tablet or a mobile phone, etc.

These large sets of data ― commonly referred to as “big data” ― provide precise information about what matters in your business.

The company also implemented a new sales platform, integrating transaction data with the lifestyle data they were gathering from their apps.

Both information sources combined to create a “single-view of the customer.” Early in 2016, IBM Watson and Under Armour announced a partnership that would make the massive amounts of data Under Armour was gathering actionable.

IBM Watson is a technology that leverages multiple applications of artificial intelligence: natural language processing, visual recognition, machine and deep learning, and human-computer interaction.

In the case of Under Armour, IBM Watson is able to analyze lifestyle data in combination with sales data and the latest academic research to provide customized health and wellness coaching to users.

IBM Watson compares a user’s nutrition, training and sleep information with other members of the community of the same gender, age and activity level.

The comparison allows the machine to provide recommendations on nutrition, fitness regimens, sleep quality and length, and even on how the weather forecast will affect a workout.

For example, a man who only sleeps five or six hours a night could receive feedback telling him that other men in his age category and at his fitness level who increase their sleep to seven or eight hours, have a lower body mass index.

Before you begin lobbying for artificial intelligence at your organization, it’s important to understand that a major investment in artificial intelligence platforms does not make sense for every business scenario, nor every business.

As advances in AI make prediction cheaper, economic theory dictates that we’ll use prediction more frequently and widely, and the value of complements to prediction – like human judgment – will rise.

If you’re considering an AI tool, you should ask yourself these three questions: Artificial intelligence technology can lead to reduced labor costs, optimized production and operations, more efficient timing and delivery, more precise customer personas and journey information, and more.

For instance, if your team doesn’t understand the risks and limitations of AI, they may feed the machine bad data, which would skew all of its results.

I think of AI not as artificial intelligence but instead “augmented” intelligence such that the software and technology augments human intelligence and decision-making skills.

The simplest way to think about how artificial intelligence platforms can augment your marketing strategy is to break it down by marketing priority.

We are going to look at how AI might fit into the following four marketing priorities: The most important thing to keep in mind as you read through this section is that tools, even artificially intelligent tools, are not magic.

If creating a delightful customer experience is an important priority for your business, artificial intelligence tools that facilitate customer service may be an option.

These bots leverage natural language processing and generation and machine learning to be able to respond to a customer’s unique enquiries.

It can answer frequently asked questions like “What is your return policy?” or “Where are your stores located?” Or even questions about an item or purchase details.

Content creation platforms, like Wordsmith or Quill, produce template pieces, like financial reports, sports updates, local happenings, and business news.

Tools like this will, theoretically, free up journalists and content creators to do more substantial reporting, rather than spending time creating formulaic content.

In fact, with the right subject matter, it can be hard to spot the difference between content created by a human and that created by an algorithm.

smart content consists of content suggestions based on customer preferences and messages that adapt slightly to the user.

In a product recommendation tool, machine learning algorithms sort through product images, and compare them to a customer’s purchase history in order to recommend a new product.

A machine learning algorithm could analyze your data to find out who bought running shoes, when they bought them, what promotions they’ve responded to in the past, and more.

A machine learning algorithm could analyze their customer information (including demographic and behavioral data), customer purchase history, and their inventory database to find patterns to help improve marketing and promotions.

As experimentation becomes the status quo at leading organizations, business leaders must also consider how artificial intelligence can support optimization and experimentation efforts.

Mike argues that to have a successful experimentation program, you should be running tests to achieve lift and running tests that are purely exploratory.

One 10% win without insights may turn heads your direction now, but a test that delivers insights can turn into five 10% wins down the line.

For example, tools like Sentient Ascend enable marketers to try more ideas within the same timeframe as an A/B test, leveraging genetic algorithms.

Leveraging 8 years worth of landing page data and machine learning algorithms, the tool analyzes your landing page and provides recommendations as to how you could improve your conversion rate.

human element is still required in order to ‘define the rules’ by providing inputs on hypotheses, consumer insights, consumer behavior, human psychology, etc.―all of which are crucial to optimization.

Based on those inputs, these tools then allow faster discovery of the positive combinations, as well as uncover in-depth trends and patterns within segments and cohorts that previously would’ve taken a huge amount of human data analysis to uncover.” –

The human element is still required in order to ‘define the rules’ by providing inputs on hypotheses, consumer insights, consumer behavior, human psychology, etc.―all of which are crucial to optimization.

It’s true that deep learning algorithms can learn with every new layer of information processed by a system, gaining insights at an exponential rate.

They did make strides towards getting the chatbots to compromise — a key tactic of negotiation — through further testing, though.

Within the first 24 hours of its release, people coordinated to feed the tool biased messages, essentially training Tay to accept racist and sexist statements as a “rule” of conversation.

But even in situations where artificial intelligence tools do not experience a coordinated attack like Tay, the algorithms are likely to incorporate the bias of their creators and the input data.

Joshua Gans, co-author of Prediction Machines and Professor of Strategic Management at Rutman at the University of Toronto encourages business leaders to “understand these potential biases and be aware of them when making AI adoption decisions.” It is important to think critically about your dataset(s)―the information that the algorithm’s findings will be based upon.

Having a “data-driven”, “test-and-learn” culture means you are willing to research and test possible solutions, and then measure effectiveness once you’ve implemented the tool.

I’d like to invite anyone with feedback, resource recommendations, follow-up questions, or comments to leave your thoughts in the comments section below.

Imagine Becoming 1 Billion Times Smarter: Merging With Artificial Intelligence (AI)

Imagine being able to brainstorm creative ad concept ideas like a superhuman or working on a campaign that can be streamed directly into the sensory cortex of your target audience’s minds.

That might sound futuristic, but only until we put things into perspective: we already interact with an external interface every day of our lives through our devices… We can send a message to millions of people at once through social media.

The idea is to merge biological intelligence with digital intelligence and increase bandwidth and the connection speed between your brain and the digital version of yourself that exists on the internet.

This connection could give us access to increased memory storage, amazing machine learning capabilities and yes, telepathic-type communication with your creative team without the need to speak, sketch out your idea or type out notes on it.

Brain-computer interfaces (BCI) already help the deaf to hear, alleviate symptoms for people living with Parkinson’s, and allow the paralyzed to move robotic arms with nothing more than their thoughts.

Researchers are now looking at how to implant chips into the brain that don’t create inflammation, can bridge injuries for patients that have damaged spinal columns, and allow for whole-brain communication so signals can be transmitted to and received from any part of the brain.

It is impacting and growing fields across the board, including search, recommendation engines, programmatic advertising, marketing forecasting, conversational commerce, image recognition, customer segmentation, content generation, and many more.

Or communicate to millions of people, who can choose to vividly experience your brand inside their minds… This would allow advertising professionals and agencies to specialize to an advanced degree and maintain collaboration and creativity, as they co-evolve with machines.

It automatically manages budgets across 20 demographic segments per ad, over 3 different platforms, and makes 480 daily budget adjustments per ad to improve its conversion performance.On average, this Artificial Intelligence is increasing ads performance by 83%,but this percentage mainly depends on your industry and competitive landscape.

A.I. for Marketing & Growth - Where do I start?

At Growth Tribe, we train business people in their first steps with A.I. for marketing and growth. In this video, we run you through the first steps of applying artificial ...

Ep 2: Marketing applications of Artificial Intelligence with Rob Farrell

In this mini-series, Rob will discuss 6 key marketing trends identified in research from WARC and Deloitte Digital. The trends are: The marketing applications of ...

Artificial Intelligence and The 4P's of Marketing

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how the 4 P's of marketing; Product, Price, Place ...

Marketing Automation Tools, Content Marketing Tools & AI Content Creation - Growth Insights #4

Welcome back to Growth Insights! In this episode we will share Marketing Automation Tools, Content Marketing Tools & AI Content Creation and more on a ...

Top 10 Applications of Machine Learning | Machine Learning Applications & Examples | Simplilearn

This video on "Top 10 applications of machine learning" will explain some of the applications of Machine Learning which we come across in everyday life.

Artificial Intelligence & Computer Vision Key Trend for 2018

Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon discusses how computer vision, powered by artificial ...

AI Applications in Finance and Technology - Sophia

The future is here and her name is Sophia, the world's very first humanoid celebrity. The toast of the Tonight Show with Jimmy Fallon, Sophia has graced the ...

#219: McKinsey & Company (McKinsey Global Institute) on Artificial Intelligence and Machine Learning

Data and automation have the power to transform business and society. The impact of data on our lives will be profound as industry and the government use ...