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Lead Generation Strategies Proven to Boost Your Reach + FREE ebook
In addition to the content types listed under lead magnet ideas, you can: It’s also important to: The internet is a highly visual place.
Use a combination of text, images, and videos to tell visitors a story and create an emotional connection between your brand and leads.
Plus the latest email marketing stats show people of all ages like email and want to get email communications from the businesses they’re interested in.
Here’s a proven process to get started with generating leads via email marketing: Learn more about email marketing in Email Marketing Made Simple.
landing page is a lead capture tool that asks visitors to complete a specific action or set of actions.
Benefits of Landing Pages Since landing pages focus on a single offer, they’re an excellent way to target your marketing.
Plus, when people find your landing page in a search, and it matches what they’re looking for, that builds trust.
The core elements of a landing page include: We’ll look at the lead magnet and social proof later in the guide, but now let’s check out the other parts of the landing page.
Get help with writing landing page headlines with our roundup of headline creation tools and our guide to high converting headlines.
Whether you use short copy or long copy is a personal choice (we suggest you split test to see what works best for your target market).
Here’s what the experts say about writing landing page copy: Learn more about creating the perfect optin landing page.
As well as using CTAs on your landing page, you can use them on any web page, inside blog posts, and in email marketing.
You can also add a CTA to your lead magnet to encourage prospects to take the next step on the journey to becoming customers.
Other Tips For Capturing Email Leads If you’re capturing email leads on your site as a whole, and not just on a landing page, here are some other tips for success.
Show your campaign to people who are really interested in using OptinMonster’s display rules to target: You can do all of this via OptinMonster’s display rules.
In this section, we’re going to look at 3 important sites for social media lead generation: Twitter, Facebook, and Instagram.
Using Twitter For Lead Generation Even though Twitter’s user numbers and revenue have been declining, it’s still a great tool for networking and buzz.
Choose the Right Hashtags Hashtags help Twitter users describe and find content, so it’s a good way to highlight tweets that are suitable for particular audiences.
Just create a campaign then add the link to your bio to create an instant social lead generation opportunity.
Using Instagram for Lead Generation As of June 2018, Instagram reached 1 billion active monthly users and at least 25 million business profiles worldwide.
There are a lot of ways to do that: Share User-Generated Content User-generated content is any unpaid content put out by fans and it’s huge when it comes to social proof.
Instagram is a perfect platform for sharing user-generated content to take advantage of both the social proof and the engagement that the content brings.
Your followers will get a notification on their phone that you’ve started a live video and, if they’re already on Instagram, they’ll be able to see that you’re live in the Instagram Stories section.
Since Instagram live content can’t be saved for later, it’s best used to promote “in the moment”
content: To turn this into a lead generating machine, be sure to include your call to action (“link in bio,”
Using Facebook For Lead Generation Even though Facebook engagement has been decreasing, you can’t ignore a site with 2 billion users for lead generation.
But pay particular attention to post clicks, as that’ll tell you which content drives people back to your site.
eCommerce Lead Generation In eCommerce, you can use many of the techniques we’ve already described, like using exit-intent®, offering free trials, and using gated content.
Another strategy to try is using live chat and conversational commerce to nurture visitors who arrive on your site.
With live chat software like Intercom, listed among our lead generation tools below, you could achieve great results.
When you know the sites your target customers visit for information, you can reach them there with a guest post that shows your expertise.
Blogging is a great way to share information about home staging, local amenities, home improvements and other topics related to real estate.
As we saw earlier, email is an excellent way to stay in touch with people who want to buy and sell houses.
People start planning their trips almost three months out, so email marketing is a great opportunity to get new customers, build brand loyalty, and get your share of the sales.
One option you can use to get subscribers is to ask people to sign up when they make a reservation (but make sure you’re GDPR compliant).
Let’s go ahead and take a look at 57 lead generation ideas to drive email signups every single day…
You should create a wide variety of content such as special blog series, educational how-to’s, and round-ups that educate your customers.
The biggest advantage of having a blog is that it allows you to convert a one-time visitor into repeating users especially if they subscribe to your newsletter.
This will encourage your email subscribers to follow you, but if they share your message, then it can also help you get new email subscribers.
Videos also allow you to leverage third-party platforms like YouTube (world’s second largest search engine) and the social network Facebook which is poised to give video extra reach in their newsfeed.
For example, if you wrote an article entitled How to Build a Coffee Table, then you can add a downloadable resource like a checklist or even 9 common mistakes you should avoid.
The best way to get free promotion and additional leads is by giving away licenses to industry experts.
If they like your product, there is a very good chance that they will promote it on their social media and even give you a positive review with backlinks.
The fact that you are getting a backlink and exposure is an additional benefit that you will never get if you don’t meet your main goal.
One of the best ways to tap into influencer’s network is to ask them to guest blog on your site (and offer to pay them, either with money or with exposure).
If you want more in-depth research, consider tools like SEMRush that can help you research not only how traffic is being driven to your site but also the traffic of your competitors.
Since presentations make for great shareable content, a well designed SlideShare has the potential to go viral, which will provide greater exposure to your website.
You may create a fun quiz regarding your industry to see how much your visitors know and let them compare how they rank against their peers.
Maybe you’re considering adding new features, expanding into new segments of the market, or something else.
Even better, you can collect emails directly from the survey because you can ask for their email to follow up if you have any questions about their idea.
😎 To really grab your visitor’s attention, try adding a fullscreen call to action or squeeze page to your website.
That means that by offering the right incentives in your affiliate program, you can begin gaining extra advocates from across the world, all advertising and promoting your product or service.
They appear at the bottom right-hand corner as the user scrolls down the page, so they are highly visible without being too “in your face”.
With OptinMonster, you can also show highly targeted messages with your scroll boxes by displaying a different one depending on which blog post or page the visitor is viewing.
For example, if you have a free newsletter, make sure to communicate that it’s free because that adds confidence.
🤯 Trust badges are usually used for things like anti-virus programs, HTTPS technology, secure checkout features, and certifications.
Therefore, consider changing the spacing however you can to minimize the overall length of the form by reducing the white space.
With OptinMonster, you can choose one of our awesome animation effects to draw attention to your optin forms and generate more email subscribers.
To help lower your bounce rate, make sure that your primary call to action on your page matches your page title.
When the content on your page matches the user’s search their confidence in you grows and they’re more likely to see you as an authority and begin to come to you for information first in the future.
This focused goal helps to achieve your desired result, which in this case is gaining a lead or making a sale.
Often people use this for discount codes during holidays, but you can use this tactic to advertise the number of items left in stock, items ready for shipping, etc.
Use your current statistics and list them on your landing page, including something like, “Over 50,000 people have already downloaded!”
Increase site conversions by up to 15% using social proof to instantly increase trust by showing off real-time activity from your actual customers live on your site:
You can target campaigns to people viewing specific pages or blog posts on your site, and offer them something based on the interest they’ve already expressed by browsing those pages.
They could create a campaign specifically for visitors who are interested in gardening by showing it only on blog posts containing the URL slug, “garden-tips.”
Just set a rule condition to show your optin if current URL path matches/doesn’t match/contains/doesn’t contain the specific blog post, page or category that you want to target.
If not, you can draw the viewer’s eye right to it with one simple tweak: Add an arrow pointing toward the optin or the subscribe button.
Our brains are hardwired to naturally follow the gaze of the subject’s eyes in a photo, so your viewers simply won’t be able to help but look at your optin form.
That’s because choices require decision making, which takes up a lot of mental bandwidth, and makes taking any action a whole lot harder.
For example, you could remove the navigation bar on your homepage with all the choices of where to go, and replace it with one choice to either download your lead magnet or read your blog posts.
Most people landing on your site for the first time will be reading one of your blog posts, or visiting a landing page you promoted, not your homepage.
Instead of spending all your time tweaking your homepage to perfection, put your efforts into optimizing your blog post pages and your optin landing pages.
So, keep your descriptions super short and to-the-point, using bullet points to make them more scannable.
And never ask the user for too much information: just stick to first name and email address whenever possible.
An explainer video is an educational video or a tutorial video that provides value before the visitor opts in.
What’s especially great about explainer videos is that they are extremely effective when used as a Facebook ad that has been optimized for conversions.
Plus, people are used to submitting information in exchange for being entered into a contest, so this makes handing over the email address feel more natural.
However, while the psychology of color does have an impact on your brand, what’s most important for conversions is whether or not you are using color contrast effectively.
To learn more about how to tweak your colors for a boost in optins, check out our post on which color button converts best.
Not only do physical products being offered for free convert really well, but you’ll also be gaining the most qualified leads possible: these are the people who actually took out their credit cards.
If you want to increase traffic – and thereby enhance your chances of attracting qualified leads – only post during timeframes that make sense.
You can use them to make your blog posts more interesting to read, or you could even use a compilation of statistics or an infographic as a lead magnet.
You may think it makes sense to include a little snippet at the bottom of your signup forms that reads, “100% privacy – we will never spam you!” However, research from Michael Aagard shows this actually reduces conversions by as much as 18%.
You can generate leads from an entirely different subset of your target market simply by presenting a discount as your lead magnet.
But be careful: offering too many discounts can train your visitors into thinking that they don’t ever need to pay the full price.
To take your list growth to the next level, it’s important that you position yourself as a person of authority in your industry.
One great option is to join communities (like messages boards and social media groups) and comment frequently, suggesting your lead magnet when appropriate.
You can accomplish this using OptinMonster’s page level targeting to display specific optin forms to visitors based on their behavior on your site.
One way to accelerate your lead generation is to offer educational content that enlightens them in some area and helps them to achieve a quick win.
Twitter polls are a great way to collect information that can then be used to improve your lead generation efforts.
Free trials, samples, and giveaways are perfect for getting people excited and allowing them to see what your products and services are all about.
Research shows that photos with faces are 38% more likely to receive Likes and 32% more likely to receive comments on Instagram than photos without faces.
Include your own face and the faces of the friendly people who work for your company on your website – it’ll put your leads at ease.
Make sure you’re spending time creating a headline that generates interest in your topic and encourages visitors to click and keep reading.
Finally, the absolute best thing you can do in order to enhance online lead generation is present an irresistible offer.
Now that you have 57 awesome lead generation tips to try, let’s close out this monster post with a look at 36 of the best lead generation tools we’ve found to make lead generation easy.
It’s also about collecting their info so you can contact those visitors, and nurture them into becoming loyal customers and raving fans.
This section has our picks for tools that’ll help you nail every aspect of web-based lead generation.
OptinMonster integrates with all major email marketing and CRM platforms, making it easy to capture, share, and manage leads.
Constant Contact rates highly for world-class support, extensive online training, and webinars to help you achieve success.
If you’re sending fewer than 12,000 emails a month or your list is under 2000 subscribers, this is a great starting point.
Mailchimp also includes templates, guided newsletter creation, email subject line testing, and a useful knowledge base.
Once you’ve chosen your email marketing tool, check out our email marketing guide to get started with email lead generation.
Add those to your AeroLeads account, and this lead generation tool will find their business email addresses and other contact details.
And it helps you find your best prospects for future outreach based on responses to your past or current campaigns.
If you’re in the business of technology, you can find leads based on data about the technology your target customers are already using.
You can’t do a roundup of lead generation tools without including tools for customer relationship management (CRM).
The lead management solution from Marketo helps businesses form relationships with prospective customers before they talk to sales reps.
And since the best source of repeat business is existing customers, it makes sense to use tools that both make sales and nurture your customers.
It integrates with a wide range of sales and marketing software to help businesses sell more and deliver better customer service.
As we mentioned in our article on checkout page optimization, talking to people who land on your site can help you win them as customers.
This lead generation app brings all your messaging under one roof to give you and your customers a unified, but cross-platform, experience.
Once they enter their phone number in the onscreen widget, they can be connected to you within seconds, no matter where they’re located.
ReferralCandy helps eCommerce stores generate leads and sales by offering customers discounts for referring new business.
Zapier‘s here because it allows you to connect multiple business services together, including some of the lead generation software in our roundup.
7 Ways Email Marketing Can Boost Your SEO Ranking
is the almost-science of ensuring that your content, whether it's marketing, articles, or an e-commerce website, appear as high up as possible when your target audience performs web search operations on popular web search engines, typically Google.
Trying to get your website or content to land as high up on that first search results page should be top of mind when you're crafting any marketing collateral, and that includes an email marketing campaign.
it may not appear as though there is a direct connection between an email marketing message and optimizing your placement in search results, as long as you're placing your email content on your website or linking to it, you can build that bridge. 'You
And by using email to promote SEO content, you can gain social shares and even back links that can result in real SEO gains,' said Chris Rodgers, CEO and founder of Colorado SEO Pros .
'The big connection between SEO and email is the ability to promote targeted SEO content, improve off-page SEO factors, and drive qualified traffic that leads to better engagement signals for Google and other search engines.' Off-page
search traffic is important for all companies, but it's especially crucial for small to midsize businesses (SMBs) because they're looking to grow their brands not only quickly but cheaply, according to Sky Cassidy, CEO at Mountaintop Data , a business-to-business (B2B) marketing intelligence firm.
He noted that driving even one more person to search your website when you only have 10 people coming to your website adds 10 percent more high-quality search. That
Of course, if you're a gardening publication sending out newsletters with blog links to readers who garden, then they're more likely to be engaged with the content and search for it in Google in the days following the email delivery.
A Lowe's email blast advertising barbecue grills for the summer would be relevant to people looking to buy products for their home, and those emails could lead users to drive traffic to the store's website. 'Personalize
create this personalization, full-service email marketing platforms like Mailchimp are incorporating artificial intelligence (AI), which helps deliver insights on which content might appeal to various users.
when you're sending blog posts or articles through an email newsletter, you want to make sure you're posting all of this content to the website rather than keeping it in email.
example, let's say a marketing professional received an email newsletter from a vendor containing a link to a webinar on SEO and the individual didn't register for it right away.
The person can search for the term 'SEO' later and be able to call it up if the webinar or related content is posted on the company's website.
A lot of the time, email marketing messages come at the wrong time for people when they're not ready to fully engage, so they search for it later. 'It's
'If you have high-performing emails with compelling content, highly visual content, really shareable content, and you encourage the people reading your emails to also share that content with their own networks on other social platforms with links back to your website, that can drive traffic,' she said. Maintain
Most email marketing tools, especially more sophisticated ones such as Salesforce Pardot , offer a plethora of tools to measure audience engagement.
purpose of all email marketing is to deliver content into your audience's inbox that will resonate in their minds when they perform an organic search in the future.
11 Digital Marketing Trends You Can No Longer Ignore in 2019
The more strategic path is to enforce traditional SEO while also exploring new frontiers.
It boasts of a whopping one billion active users, most of whom are between 18 and 49 years old.
So you might as well check out how to rank on the iTunes store, wherein 45% of the audience come from households with an income of $75,000 or more.
7 Ways To Use Tech To Boost Small Business Marketing Efforts
Good businesses respond to marketing that appeals directly to their mission, and ensuring that your team is ready to deal with that specific class of clientele can be challenging.
Luckily, there are a lot of lots of technologies to help with targeting your customers and getting qualified leads to sign up for a demo of your product or service.
You’ll find marketing to small businesses more complicated, But the following methods can help carry the load: Yes, it can sound daunting at first.
When you’re dealing with small businesses, you’re dealing with individuals passionate about the work they do and the communities they serve.
As strange is it sounds, artificial intelligence software is quickly getting better at turning generalized marketing goals into personalized materials.
Calendars can also help you organize your sales pipeline so you’re marketing the right message to the right business at the right cadence.
Valuing a busy small business leader’s time can go a long way toward establishing rapport and mutual respect.
Email is still a crucial tool for reaching out to other businesses: It’s the second most popular medium for small business marketing, trailing only social media.
Craft messages using different tones so you can reach individual businesses with the perspective they’ll respond to best —
A frequently changing message feels insincere (and may make a small business owner question your authority within the space).
Make sure that everything you do flows back to your overall vision with a unified multi-channel marketing strategy using email, business text messaging tools, content, social, and others.
Team check-in meetings, where core values are reiterated and explored in light of specific situations, can also be a big help.
As important as it is to ensure your content is seen by the right eyes, it’s just as important to make sure it’s appealing.
- On Tuesday, November 19, 2019
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