AI News, 6 trends that will shape mobile marketing in 2019

10 Social Media Trends That Will Shape 2019

Make no mistake about it: 2019 is going to be a big year for social media.

Thanks to fake news, government investigations, growing demand for influencers and the ability to access improved analytics, we are likely to see some huge changes.

French website, Blog du Moderateur, recently observed changes to Facebook’s publisher guidelines which state their algorithm will: Facebook will also determine this by using factors such as the number of on-page adverts, clickbait titles and the overall perceived quality of a website.

Twitter has also recently cracked down on people with multiple accounts, automated posting, and bulk tweeting to help eradicate spam and low-quality content.

these have always been the keys to success in the digital space.” — Dallas Lawrence One of the most impactful social media trends of 2019 will be making decisions based on their return on investment (ROI) for your business.

The ROI of social media has been notoriously hard to calculate in the past, which has led to many marketers question their time and investment on platforms and only keeping an active presence out of necessity.

If you have set clear goals like: You can use a tool, like Loomly’s advanced social media analytics, to track the metrics which indicate a positive ROI for you.

It will help you to reduce wasted advertising spend by running tests, reviewing results and adjusting course, before investing large sums of money into a type of advert.

Because, in a world where there are an infinite amount of social media trends to follow, tactics to try, and experiments to run, data helps you gain clarity.

The data you collect will influence two of the most important factors of your next social media cycle: We recommend you dive into your data at the end of every publishing cycle, which would usually be weekly or monthly.

One of the most potentially game-changing social media trends for 2019 is going to be an increase in native advertising: “Native advertising is material in an online publication which resembles the publication’s editorial content but is paid for by an advertiser and intended to promote the advertiser’s product.”

On social media, most in-feed ads and sponsored ads, as well as influencer promotion, are considered native advertising, like this post from Visit San Diego on National Geographic Travel’s feed:

The organic-looking format, and the potential attachment to an influencer, plus the increased likelihood a user will stop scrolling and interact, is a powerful tool in any social media marketer’s arsenal.

(More on that in the next section.) Although sponsored posts are still an excellent tool, it is worth looking at allocating some of your advertising budgets to these kinds of posts in your 2019 social media strategy.

GymShark, a British-based sports clothing brand, used Instagram influencers to grow their brand to $128 million in revenue and 2.7 million followers on the platform.

Independent research on Instagram shows prices can range dramatically based on who you are working with: This hefty price tag means we are seeing a shift towards what we call Friends Marketing.

Social media has been one of the main players in the spread of fake news, with research showing lies spread faster than facts on social platforms.

This campaign focuses on helping employees in the technology sector identify what kind of employee they are, and how their skills can be best used in the workplace, to become an “agent of change” in the industry.

It is going to become more and more important that your business has a presence in multiple places, like: From an ROI point of view, this is becoming more important because, as research shows, consumers are going through many more touch points before they make a purchase.

It enabled retailers and influencers to announce when they would be selling products via live video, allowing consumers to reserve items and even make payments via Facebook messenger.

We hope by now you have a much clearer idea of the key social media trends of 2019, and have the information you need to create a solid content strategy going forward.

As these social media platforms shift and change and update what they do, your data will help you keep a keen eye on the horizon, and adjust course in the way which most benefits your business.

6 trends that will shape mobile marketing in 2019

The impact of mobile marketing innovations and disruptions of years' past will continue to come into focus in 2019 as markets mature and leading players battle for dominance.

Smart speaker adoption is driving consumers' voice tech usage and pushing marketers to explore how to tap into this burgeoning channel — something that will only evolve this year as people grow more comfortable conversing with devices and the technology becomes increasingly predictive, according to TetraVX's director of marketing Becky Linahon.

In 2019, organizations will need to understand their voice tech's place in a household and make sure it plays a role so purposeful, users just can't turn it off, Devbridge Group's president Aurimas Adomavicius said in emailed comments.

About 66% of brands analyzed by researcher Gartner have adopted social commerce strategies within the past year, but according to Elastic Path CMO Darin Archer, brands in 2018 primarily used Instagram, Facebook, Pinterest and Snapchat for acquisition efforts — boosting awareness, generating leads and advertising products.

Marketers will need to continue to adapt to how people interact with social media, including through formats like product cards, shoppable pins, chatbots and other fresh features 2019 has in store.

'For the last five years, often times influencers have been looked at as incremental dollars, but moving forward, big brands and agencies will be putting together plans for the full year because they have the benchmarks,' Reardon said.

With the budget reallocation will come the need for the advertising industry to get serious about increasing trust, transparency and measurement in influencer marketing, as outgoing Unilever CMO and industry thought leader Keith Weed called for at Cannes Lions last year.

While the 4G mobile network set the stage for more powerful video streaming, programmatic marketplaces, artificial intelligence and a first taste of augmented and virtual reality (AR/VR), experts said ultrafast 5G is set to bring about even more capabilities in the mobile world.

Faster download speeds up to 10 times that of 4G will enable marketers to dive deeper into interactive ads, such as playable and AR formats, to offer richer experiences without network latency for mobile users and gamers, according to Tal Shoham, COO at mobile monetization and marketing company ironSource.

5G's ability to process data more swiftly is predicted to supercharge marketers' capabilities around personalized content and real-time ad targeting at a more granular level, as well as power the evolution of connected devices like cars, speakers and wearables.

An October Intel and Ovum study forecasts that video will comprise 90% of all 5G traffic in 10 years, signaling major opportunity for marketers to develop quality mobile content and better engage audiences.

'In 2024, we project that 5G will reach 40 percent population coverage and 1.5 billion subscriptions, making it the fastest generation ever to be rolled out on a global scale,' Ericsson EVP Fredrik Jejdling wrote in a November report.

One key development is likely to be a broader move to the mobile web, which will help brands untangle their AR campaigns from connection partners like Facebook, Snapchat and Shazam that offer platforms for AR — for a price — and are able to keep their data within walled gardens.

'That's significant for businesses and brands, especially for consumer-packaged goods brands, who are looking to leverage connected packaging and passive print but can't really command having an app on the user's home screen.'

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