AI News, BOOK REVIEW: 5 Marketing Automation Tools That Leverage Data Science to Boost ROI

5 Marketing Automation Tools That Leverage Data Science to Boost ROI

Need of Marketing Automation Tools Marketing automation tools has the ability to enlarge the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and enhance the overall customer experience.  Campaign success can be measured based on lead conversions and ROI (return on investment).

Use your ROI calculations to continually improve your campaigns, test new ways to raise your ROI and spend your money on the campaigns that produce the greatest return for your company.  Marketing tools are a good starting point when evaluating potential partners that can help, improve your marketing ROI and convey accurate reporting metrics that provide insight into the success of your marketing and sales campaigns, so that you can adapt programs quickly when necessary.

 It is all in one advanced marketing automation tool which offers A class landing page builder, email marketing, hundreds of ready-to-use email templates, auto responder, webinar tool and useful statistical analysis tools.

Using Hubspot you can, show the ROI of your marketing with revenue reports, know which marketing efforts drive conversions with attribution reports, predict the leads that are most likely to close with predictive lead scoring, test different versions of your content to see what performs best with A/B testing.

It uses data science in its tool like “engagement engine” for engaging someone, “marketing nation” for encompassing its user community and annual summit, and “smart list” to help you find groups of people using filters.

This tool has features like automatic follow-up, lead scoring and an available e-commerce option, it has features you need to measure and track your marketing ROI and It leverages data science to - collect and analyze data about contacts' behaviors, score them based on marketing interactions, prioritize the leads that are hottest and ready to buy and Track.

 5. ConstantContact  Constant Contact offers attractive toolkit and it uses data mining and predictive analytics to optimize business around all phases of the customer lifecycle like acquisition, cross-sell / up sell, and retention through its reports like engagement rate, mobile open rate, contact growth report, revenue report and other high level stats.

Marketing Automation ROI Calculator

Use this to calculate the overall financial impact that Marketing Automation can have on lead generation, lead scoring and lead nurturing. Use the results and ...

AI for Marketing & Growth #1 - Predictive Analytics in Marketing

AI for Marketing & Growth #1 - Predictive Analytics in Marketing Download our list of the world's best AI Newsletters Welcome to our ..

PPC Calculator: How to Measure ROI For Pay Per Click Advertising

You're spending money on Facebook ads, Bing Ads Google AdWords. How do you know if you're generating ROI on your PPC ads? Subscribe here to learn ...

Improve Your Marketing ROI By Being Data-Driven

With data-driven marketing, marketers can change the conversation and confirm their value as a business partner by analyzing and sharing actionable insights.

Grouping Campaign Data To Find Mobile ROI

Learn how to use the statistics tab inside iMobiTrax Mobile Tracking Software to discover important converting metrics of your campaign such as : Manufacture, ...

B2B Marketing: Gaining Multi-Channel ROI (CXOTalk)

Read the complete transcript here: Many companies still use print marketing, trade ..

Lead Value Modeling | ROI

Define baselines metrics for valuing leads created through Social Media Marketing and understand the true value of leads when ..

Lead Forensics Customer Success Story: JAM and their 1400% ROI!

JAM had a problem in that they had a strong web presence, but no way track who came on their website; thus, making it a passive digital tool. Since utilising the ...

What tools or resources would you recommend for tracking conversion on social media? #AskAsh

Summary of episode: There are 4 things I recommend you track in your business: 1. Reach 2. Leads 3. New business opportunities 4. Sales Tracking Reach We ...

Marketing Metrics that Prove ROI

Download our FREE comprehensive guide to learn which marketing metrics prove ROI so you will know exactly what to say when giving a report to your boss: ...