AI News, BOOK REVIEW: 5 Marketing Automation Tools That Leverage Data Science to Boost ROI
- On Wednesday, October 17, 2018
- By Read More
5 Marketing Automation Tools That Leverage Data Science to Boost ROI
Need of Marketing Automation Tools Marketing automation tools has the ability to enlarge the value and impact of your content, capture lead intelligence, improve lead-to-sale conversion rates, drive repeat purchasing, and enhance the overall customer experience. Campaign success can be measured based on lead conversions and ROI (return on investment).
Use your ROI calculations to continually improve your campaigns, test new ways to raise your ROI and spend your money on the campaigns that produce the greatest return for your company. Marketing tools are a good starting point when evaluating potential partners that can help, improve your marketing ROI and convey accurate reporting metrics that provide insight into the success of your marketing and sales campaigns, so that you can adapt programs quickly when necessary.
It is all in one advanced marketing automation tool which offers A class landing page builder, email marketing, hundreds of ready-to-use email templates, auto responder, webinar tool and useful statistical analysis tools.
Using Hubspot you can, show the ROI of your marketing with revenue reports, know which marketing efforts drive conversions with attribution reports, predict the leads that are most likely to close with predictive lead scoring, test different versions of your content to see what performs best with A/B testing.
It uses data science in its tool like “engagement engine” for engaging someone, “marketing nation” for encompassing its user community and annual summit, and “smart list” to help you find groups of people using filters.
This tool has features like automatic follow-up, lead scoring and an available e-commerce option, it has features you need to measure and track your marketing ROI and It leverages data science to - collect and analyze data about contacts' behaviors, score them based on marketing interactions, prioritize the leads that are hottest and ready to buy and Track.
5. ConstantContact Constant Contact offers attractive toolkit and it uses data mining and predictive analytics to optimize business around all phases of the customer lifecycle like acquisition, cross-sell / up sell, and retention through its reports like engagement rate, mobile open rate, contact growth report, revenue report and other high level stats.
- On Thursday, October 17, 2019
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