AI News, 326 Best cute stuff images in 2019
Category-style pairs with unmet demand
Let’s first take a look at what are the most popular keywords that customers have been using when searching for icons on Iconfinder.
The column called Supply-Demand ratio shows how competitive the Iconfinder market for that keyword is: The last column shows whether the searches for that keyword have been increasing or decreasing as compared to the same period last year.
It is not surprising to see keywords such as “arrow”, “phone”, “download”, “search” or “user” ranking as the most searched in 2019 so far.
Depending on how many times this exact combination of searches happened, we can intuit how likely it is for a customer to buy the two icons together.
For example, a typo such as “cofee” in the first search would be followed by a second search with the correct spelling of the word: “coffee”.
For example, if you cannot find the right icon using the keyword “remove”, you might try using the word “delete” instead.
Knowing that there were 791 times when people searched for “remove” and then, immediately after, searched for “delete” tells you that those are two very important tags to add to your relevant icons.
After you have decided on what the right tags are — hopefully also with the help of our tips above — you need to do tagging in a systematic manner.
It means huge economic profits based on premium pricing, insatiable demand, and image enhancement beyond your control.
Researcher and blogger Harsh Verma says “Cool is a scarce resource capable of bringing about value transformation.” Stephen Cheliotis, chairman of the Cool Brands Council, says that innovation, originality, authenticity, and desirability makes a brand cool.
Other experts say that cool brands only matter to people who tie their identity directly to that product.
It’s easy to understand how high tech (Tesla, Apple, Google, Samsung, Sony) and luxury brands (Gucci, Rolex, Prada, Tiffany) become cool but how do everyday products like deodorant, underwear, shoes, food, or other mundane products become cool?
The word became popular in the late 1940s by Black American jazz musicians, who were real cool cats.
Things or practices have been called cool to mean superlative, excellent, exclusive, special, original, unique, rare, exciting, and desirable.
Alan Tapp and Sara Bird in their research paper (2008) defined cool as “the best [word] to describe that elusive, exclusive quality that makes behaviours, objects so hip, desirable and symbolic of ‘being in the know’.” Clive Nancarrow and Julie Page defined cool in the Journal of Consumer Behaviour as a laid back, narcissistic, and hedonistic attitude and as a form of insider knowledge.
While young consumers often mimic celebrities who are to be perceived as cool, most teenagers and adults view cool as a means to express their individualism.
I took the liberty of mashing the insights together and created some symmetry in their outcomes to develop a coolness brand wheel.
Hit all ten characteristics and your brand will be so cool that Oprah Winfrey would need to put it on her “Favorite Things List.” In essence, the Cool Brand Wheel perfectly explains the coolness factors as behavioral, state of mind, aesthetic, social distinction and appropriately autonomous.
For example, there is a numerous automobile brands, but the most successful ones have built their brand on a unique category (i.e., safety, luxury, speed, quality, etc.).
They concluded that “coolness was a subjective, socially constructed positive trait attributed to cultural objects (like brands) perceived to be appropriately autonomous”.
According to Columnist Charles Pillar, the famous 1984 ad help portray Apple as a symbol of counterculture: rebellious, free-thinking and creative.
If we can’t make something that is better, we won’t do it.” Apple has clearly positioned itself as a brand that thinks differently and stands out.
Havas (2018) found that brand campaigns have a direct impact on consumer behavior only after 60 days have passed.
With so many channels broadcasting, respondents are initially aware of many campaigns, but they don’t remember the messages…” The stickiness of the message is just as important as the awareness.
Landor, a leading brand consult and design company said “Old Spice’s business has grown by double digits every year since the new positioning went to market.” For more on using humor check out this blog post.
Every holiday season airline companies, department stores, and tech companies try to bring out the holiday spirit, hoping to transfer the warmth onto their brand.
In contrast to today’s crazy world, simple, sleek, modern designs seem to elevate the consumer’s senses.
As Dan Frommer said, “Apple products are cool because you don’t have to figure out how they work—they are natural and human.” In their book Rethinking Prestige Branding: Secrets of the Ueber-Brands, Wolfgang Schaefer and JP Kuehlwein coined the phrase Ueber-Brands.
Paying a hefty price of entry shouldn’t create buyer’s remorse but a belonging that should continue to keep giving.
The extreme weather conditions and devastating consequences of climate change have created a highly-sensitive consumer base that appreciates corporate social engagement.
Caring for our planet and humanity are becoming an integral part of a brand’s business strategy, as they activity engage in communities and social and environmental causes.
For example, TOMS started out as a shoe company with a one-for-one promise: for every pair of shoes purchased, a pair was donated to needy children.
Today, they have expanded into one-for-one spectacles that provide ophthalmic treatment to the needy, one-for-one coffee where each cup sold provides clean water to the poor, and one-for-one bags that help save lives of birthing mothers and their newborns in developing countries.
Their mission statement clearly states, “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
They continue to introduce a new model every couple of years to create exclusivity and to keep their loyal tribe happy and wanting more.
This doesn’t mean that the brand fails to change, but that they continue to evolve while maintaining their ultimate goal of surpassing customers’ expectations.
This means reinventing itself in a progressive, natural fashion that strongly ties back to the brand’s purpose and vision.
If your grandfather hadn’t worn it, you wouldn’t exist.” The nautical theme is still present, but the colonial sailing ship is now a racing sail boat.
Initially, the bottle was made of clay (something you would find on a sailing ship in the 1930s), then it became a cream-colored glass bottle that mimicked pottery design, finally it evolved onto a plastic bottle.
Two Vermont boys, Ben Cohen and Jerry Greenfield ignored conventional wisdom and built an ice cream business worth $326 million (Price sold to Unilever in 2000).
Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase making decisions take place in the subconscious mind, a place where emotions are king.
As the iconic David Ogilvy said, “You can’t bore people into buying you product, you can only interest them into buying it.” There needs to be a level of fun and fascination to keep customers engaged with the brand.
A brand can continue to emulate coolness if they carefully balance the ten cool factors and stay in the lead by turning customer’s wants into needs.
- On 26. februar 2021
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